Customer lifetime value : reshaping the way we manage to maximize profits hb pb

Customer lifetime value : reshaping the way we manage to maximize profits hb

Notes on use

Note (General)：: "Co-published simultaneously as Journal of relationship marketing, volume 5, numbers 2/3 2006."Includes bibliographical references and indexHTTP:URL=...

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Material Type: 図書
ISBN: 9780789034359
9780789034366
Title: Customer lifetime value : reshaping the way we manage to maximize profits
Volume: hb
pb
Author/Editor: David Bejou, Timothy L. Keiningham, Lerzan Aksoy, editors
Author Heading: Bejou, David
Keiningham, Timothy L.
Aksoy, Lerzan
Publication, Distribution, etc.: Best Business Books
Publication Date: c2006
Publication Date (W3CDTF): 2006
Size: 23 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Relationship marketing
Customer relations -- Management
LCC: HF5415.55
NDC 8th ed.: 675.2
Target Audience: 一般
Note (General): "Co-published simultaneously as Journal of relationship marketing, volume 5, numbers 2/3 2006."
Includes bibliographical references and index
HTTP:URL=http://www.loc.gov/catdir/toc/ecip0614/2006017120.html Information=Table of contents only
HTTP:URL=http://www.loc.gov/catdir/enhancements/fy0810/2006017120-d.html Information=Publisher description
Related Material (URI): https://ci.nii.ac.jp/ncid/BA8842669X#entity
https://lccn.loc.gov/2006017120
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA8842669X : BA8842669X
LC Control Number: 2006017120
https://lccn.loc.gov/2006017120