The new strategic brand management : creating and sustaining brand equity long term 3rd ed

The new strategic brand management : creating and sustaining brand equity long term

3rd ed

Notes on use

Note (General)：: Includes bibliographical references (p. [471]-483) and index

This page shows libraries in Japan other than the National Diet Library that hold the material.

Please contact your local library for information on how to use materials or whether it is possible to request materials from the holding libraries.

other

CiNii Research
Search Service
Paper
You can check the holdings of institutions and databases with which CiNii Research is linked at the site of CiNii Research.
Check the holdings of this book

You can check the details of this material, its authority (keywords that refer to materials on the same subject, author's name, etc.), etc.

Material Type: 図書
ISBN: 0749442832
Title: The new strategic brand management : creating and sustaining brand equity long term
Author/Editor: Jean-Noël Kapferer
Edition: 3rd ed
Author Heading: Kapferer, Jean-Noël
https://ci.nii.ac.jp/author/DA01775685
Publication, Distribution, etc.: Kogan Page
Publication Date: 2004
Publication Date (W3CDTF): 2004
Size: 25 cm
Place of Publication (Country Code): uk
Text Language Code: en
Subject Heading: Brand name products -- Management
LCC: HD69.B7
Target Audience: 一般
Note (General): Includes bibliographical references (p. [471]-483) and index
Related Material (URI): https://ci.nii.ac.jp/ncid/BA68694980#entity
https://lccn.loc.gov/2004011734
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA68694980 : BA68694980
LC Control Number: 2004011734
https://lccn.loc.gov/2004011734