Dictionary of marketing, advertising and public relations 2nd ed

Dictionary of marketing, advertising and public relations

2nd ed

Notes on use

Note (General)：: Previous ed.: published as Dictionary of marketing and communication, 1973

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Material Type: 図書
ISBN: 0700202846
Title: Dictionary of marketing, advertising and public relations
Author/Editor: Frank Jefkins
Edition: 2nd ed
Author Heading: Jefkins, Frank William
https://ci.nii.ac.jp/author/DA01754051
Publication, Distribution, etc.: International Textbook Co.
Publication Date: 1983
Publication Date (W3CDTF): 1983
Size: 24 cm
Place of Publication (Country Code): uk
Text Language Code: en
Subject Heading: Marketing - Encyclopaedias
Marketing -- Dictionaries
LCC: HF5412
Target Audience: 一般
Note (General): Previous ed.: published as Dictionary of marketing and communication, 1973
Related Material (URI): https://ci.nii.ac.jp/ncid/BA14254248#entity
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA14254248 : BA14254248