Customer equity : measurement, management and research opportunities : pbk

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Material Type: 図書
ISBN: 9781601980106
Title: Customer equity : measurement, management and research opportunities
Volume: : pbk
Author/Editor: Julian Villanueva, Dominique M. Hanssens
Author Heading: Villanueva, Julian
Hanssens, Dominique M.
Publication, Distribution, etc.: now Publishers
Publication Date: c2007
Publication Date (W3CDTF): 2007
Size: 24 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Customer equity
LCC: HF
Target Audience: 一般
Note (General): Includes bibliographical references (p. 89-99)
Related Material: Foundations and trends [R] in marketing
https://cir.nii.ac.jp/crid/1130282272745615616
Related Material (URI): https://ci.nii.ac.jp/ncid/BA89398669#entity
Periodical Title: Foundations and trends [R] in marketing
https://cir.nii.ac.jp/crid/1130282272745615616
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA89398669 : BA89398669