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図書

Advances in business marketing and purchasing

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Advances in business marketing and purchasing

Material type
図書
Author
-
Publisher
JAI Press
Publication date
1992-
Material Format
Paper
Capacity, size, etc.
-
NDC
-
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Notes on use

Note (General):

Vol. 13, published by: Amsterdam : Elsevier JAIVols. 14-15, published by: Bingley, UK : Emerald JAIVol. 16- , published by: Bingley, UK : Emerald

Related materials as well as pre- and post-revision versions

Improving the marriage of modeling and theory for accurate forecasts of outcomesLeave the NDL website. Organizational culture, business-to-business relationships, and interfirm networksLeave the NDL website. Making tough decisions well and badly : framing, deciding, implementing, assessingLeave the NDL website. Getting better at sensemakingLeave the NDL website. E-services adoption : processes by firms in developing nationsLeave the NDL website. Handbook of business-to-business marketing managementLeave the NDL website. Interfirm networks : theory, strategy, and behaviorLeave the NDL website. New insights on trust in business-to-business relationships : a multi-perspective approachLeave the NDL website. Training exercises for improving sensemaking skills -- with solutionsLeave the NDL website. Sustaining competitive advantage via business intelligence, knowledge management, and system dynamicsLeave the NDL website. Managing product innovationLeave the NDL website. Designing winning productsLeave the NDL website. Evaluating marketing actions and outcomesLeave the NDL website. Deep knowledge of B2B relationships within and across bordersLeave the NDL website. Essays by distinguished marketing scholars of the society for marketing advancesLeave the NDL website. Creating and managing superior customer valueLeave the NDL website. Business-to-business marketing management : strategies, cases, and solutionsLeave the NDL website. Business-to-business brand management : theory, research and executive case study exercisesLeave the NDL website. Visionary pricing : reflections and advances in honor of Dan NimerLeave the NDL website. Case studies for industrial and business marketingLeave the NDL website. Field guide to case study research in business-to-business marketing and purchasingLeave the NDL website. Mapping how industry buysLeave the NDL website. Game strategies for business integration in the digital economyLeave the NDL website.

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Paper

Material Type
図書
Publication, Distribution, etc.
Publication Date
1992-
Publication Date (W3CDTF)
1992
Alternative Title
Advances in business marketing & purchasing
Place of Publication (Country Code)
us
Target Audience
一般
Note (General)
Vol. 13, published by: Amsterdam : Elsevier JAI
Vols. 14-15, published by: Bingley, UK : Emerald JAI
Vol. 16- , published by: Bingley, UK : Emerald
Related Material
Improving the marriage of modeling and theory for accurate forecasts of outcomes
Organizational culture, business-to-business relationships, and interfirm networks
Making tough decisions well and badly : framing, deciding, implementing, assessing
Getting better at sensemaking
E-services adoption : processes by firms in developing nations
Handbook of business-to-business marketing management
Interfirm networks : theory, strategy, and behavior
New insights on trust in business-to-business relationships : a multi-perspective approach
Training exercises for improving sensemaking skills -- with solutions
Sustaining competitive advantage via business intelligence, knowledge management, and system dynamics
Managing product innovation
Designing winning products
Evaluating marketing actions and outcomes
Deep knowledge of B2B relationships within and across borders
Essays by distinguished marketing scholars of the society for marketing advances
Creating and managing superior customer value
Business-to-business marketing management : strategies, cases, and solutions
Business-to-business brand management : theory, research and executive case study exercises
Visionary pricing : reflections and advances in honor of Dan Nimer
Case studies for industrial and business marketing
Field guide to case study research in business-to-business marketing and purchasing
Mapping how industry buys
Game strategies for business integration in the digital economy