On the marketisation and marketing of higher education

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Note (General)：: "Westburn Publishers Ltd""The chapters in this book were originally published in the Journal of Marketing Management, volume 27, issue 11-12 (October ...

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Material Type: 図書
ISBN: 9780415725637
Title: On the marketisation and marketing of higher education
Author/Editor: edited by Anthony Lowrie and Jane Hemsley-Brown
Author Heading: Lowrie, Anthony
Hemsley-Brown, Jane
Publication, Distribution, etc.: Routledge
Publication Date: 2014
Publication Date (W3CDTF): 2014
Size: 26 cm
Place of Publication (Country Code): uk
Text Language Code: en
Subject Heading: Education, Higher -- Marketing
Universities and colleges -- Marketing
Target Audience: 一般
Note (General): "Westburn Publishers Ltd"
"The chapters in this book were originally published in the Journal of Marketing Management, volume 27, issue 11-12 (October 2011)."--Citation information
Includes bibliographical references and index
Related Material: Key issues in marketing management
https://cir.nii.ac.jp/crid/1130000793818467840
Related Material (URI): https://ci.nii.ac.jp/ncid/BB15012376#entity
Periodical Title: Key issues in marketing management
https://cir.nii.ac.jp/crid/1130000793818467840
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB15012376 : BB15012376