How cool brands stay hot : branding to Generation Y : [pbk.] 2nd ed

How cool brands stay hot : branding to Generation Y : [pbk.]

2nd ed

Notes on use

Note (General)：: Includes bibliographical references (p. [238]-261) and indexPrevious ed. published 2011

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Material Type: 図書
ISBN: 9780749468040
Title: How cool brands stay hot : branding to Generation Y
Volume: : [pbk.]
Author/Editor: Joeri Van den Bergh and Mattias Behrer
Edition: 2nd ed
Author Heading: Bergh, Joeri van den
Behrer, Mattias
Publication, Distribution, etc.: Kogan Page
Publication Date: 2013
Publication Date (W3CDTF): 2013
Size: 24 cm
Place of Publication (Country Code): uk
Text Language Code: en
Subject Heading: Young consumers
Young adult consumers
Generation Y
Target marketing
Product management
Consumer behavior
LCC: HF5415.332.Y66
Target Audience: 一般
Note (General): Includes bibliographical references (p. [238]-261) and index
Previous ed. published 2011
Related Material (URI): https://ci.nii.ac.jp/ncid/BB18844579#entity
https://lccn.loc.gov/2012046059
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB18844579 : BB18844579
LC Control Number: 2012046059
https://lccn.loc.gov/2012046059