Theorie der kognitiven Dissonanz und Konsumgüter-Marketing : der Beitrag der Theorie der kognitiven Dissonanz zur Erklärung und Gestaltung von Kaufentscheidungen bei Konsumgütern

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Material Type: 図書
ISBN: 3409364544
Title: Theorie der kognitiven Dissonanz und Konsumgüter-Marketing : der Beitrag der Theorie der kognitiven Dissonanz zur Erklärung und Gestaltung von Kaufentscheidungen bei Konsumgütern
Author/Editor: Hans Raffée, Bernhard Sauter, Günter Silberer
Author Heading: Raffée, Hans
https://ci.nii.ac.jp/author/DA01935985
Sauter, Bernhard
Silberer, Günter
https://ci.nii.ac.jp/author/DA09310619
Publication, Distribution, etc.: Th. Gabler
Publication Date: 1973
Publication Date (W3CDTF): 1973
Size: 24 cm
Place of Publication (Country Code): gw
Text Language Code: de
Subject Heading: Konsumgut
Einkauf
Verbraucher
Dissonanztheorie <Soziol.>
Target Audience: 一般
Note (General): Bibliography: p. 88-96
Related Material (URI): https://ci.nii.ac.jp/ncid/BA4198439X#entity
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA4198439X : BA4198439X