Le processus de création publicitaire : stratégie, conception et réalisation des messages : [pbk.] 3e éd

Le processus de création publicitaire : stratégie, conception et réalisation des messages : [pbk.]

3e éd

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Note (General)：: Description based on 1986 printingIncludes bibliographical references (p. [164]-168)

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Material Type: 図書
ISBN: 2040156585
Title: Le processus de création publicitaire : stratégie, conception et réalisation des messages
Volume: : [pbk.]
Author/Editor: Henri Joannis ; préface de Michel Badoc
Edition: 3e éd
Author Heading: Joannis, Henri, 1928
Badoc, Michel
https://ci.nii.ac.jp/author/DA06567346
Publication, Distribution, etc.: Dunod
Publication Date: 1984
Publication Date (W3CDTF): 1984
Size: 25 cm
Place of Publication (Country Code): fr
Text Language Code: fr
Subject Heading: Publicité. ram
création -- publicité (commerce) rero
Publicité
Art publicitaire
LCC: HF5823
Target Audience: 一般
Note (General): Description based on 1986 printing
Includes bibliographical references (p. [164]-168)
Related Material: Dunod entreprise
https://cir.nii.ac.jp/crid/1130282269121948032
Related Material (URI): https://ci.nii.ac.jp/ncid/BB06152884#entity
Periodical Title: Dunod entreprise
https://cir.nii.ac.jp/crid/1130282269121948032
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB06152884 : BB06152884