Marketing strategy in the digital age : applying Kotler's strategies to digital marketing

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Note (General)：: "Originally published in Chinese by China Machine Press, copyright China Machine Press, 2017"--T.p. versoIncudes index

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Material Type: 図書
ISBN: 9789811218385
Title: Marketing strategy in the digital age : applying Kotler's strategies to digital marketing
Author/Editor: Milton Kotler ... [et al.] ; translated by Yuheng Zhang
Author Heading: Kotler, Milton
https://ci.nii.ac.jp/author/DA04908377
Zhang, Yuheng
Publication, Distribution, etc.: World Scientific
Publication Date: c2020
Publication Date (W3CDTF): 2020
Size: 23 cm
Alternative Title: 数字时代的营销战略
Place of Publication (Country Code): us
Text Language Code: en
Target Audience: 一般
Note (General): "Originally published in Chinese by China Machine Press, copyright China Machine Press, 2017"--T.p. verso
Incudes index
Related Material (URI): https://ci.nii.ac.jp/ncid/BC06360379#entity
https://lccn.loc.gov/2020007588
Data Provider (Database): 国立情報学研究所 : CiNii Research
https://cir.nii.ac.jp/
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BC06360379 : BC06360379
LC Control Number: 2020007588
https://lccn.loc.gov/2020007588