Marketing research : an applied approach : [pbk.] 4th ed

Marketing research : an applied approach : [pbk.]

4th ed

Notes on use

Note (General)：: Previous ed.: 2007Includes bibliographical references and indexes"Original 6th edition entitled Marketing Research: An Applied Orientation published b...

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Material Type: 図書
ISBN: 9780273725855
Title: Marketing research : an applied approach
Volume: : [pbk.]
Author/Editor: Naresh K. Malhotra, David F. Birks, Peter Wills
Edition: 4th ed
Author Heading: Malhotra, Naresh K.
https://ci.nii.ac.jp/author/DA10086975
Birks, David F.
https://ci.nii.ac.jp/author/DA11543132
Wills, Peter
Publication, Distribution, etc.: Pearson Education
Publication Date: 2012
Publication Date (W3CDTF): 2012
Size: 27 cm
Alternative Title: Marketing research : an applied orientation
Place of Publication (Country Code): uk
Text Language Code: en
Subject Heading: Marketing research
Target Audience: 一般
Note (General): Previous ed.: 2007
Includes bibliographical references and indexes
"Original 6th edition entitled Marketing Research: An Applied Orientation published by Prentice Hall, Inc., a Pearson Education company, c2010"--T.p. verso
Related Material (URI): https://ci.nii.ac.jp/ncid/BB09936097#entity
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB09936097 : BB09936097