User-generated content and its impact on branding : how users and communities create and manage brands in social media

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Note (General)：: "Dissertation University of Innsbruck, 2012"--T.p. verso"Research"--CoverIncludes bibliographical references (p. [115]-127)

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Material Type: 図書
ISBN: 9783658023492
Title: User-generated content and its impact on branding : how users and communities create and manage brands in social media
Author/Editor: Severin Dennhardt
Author Heading: Dennhardt, Severin
Publication, Distribution, etc.: Springer Gabler
Publication Date: c2014
Publication Date (W3CDTF): 2014
Size: 21 cm
Place of Publication (Country Code): gw
Text Language Code: en
Subject Heading: Internet marketing
Branding (Marketing)
User-generated content
Target Audience: 一般
Note (General): "Dissertation University of Innsbruck, 2012"--T.p. verso
"Research"--Cover
Includes bibliographical references (p. [115]-127)
Related Material (URI): https://ci.nii.ac.jp/ncid/BB13807644#entity
https://lccn.loc.gov/2013949475
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB13807644 : BB13807644
LC Control Number: 2013949475
https://lccn.loc.gov/2013949475