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図書

マーケティング理論と実際 : ゼミナール

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マーケティング理論と実際 : ゼミナール

Material type
図書
Author
田内, 幸一ほか
Publisher
TBSブリタニカ
Publication date
1991.3
Material Format
Paper
Capacity, size, etc.
22cm
NDC
675
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Notes on use

Note (General):

監修: 田内幸一監修のことば・あとがき(田内幸一)第3章「消費者行動」の細目: (1)「消費者行動の理論」, (2)「市場トレンド」. 第3章「プロダクト・プランニング」の細目: (1)「新製品開発」-(5)「東芝J-3100」...

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Paper

Material Type
図書
ISBN
4484912031
Title Transcription
マーケティング リロン ト ジッサイ : ゼミナール
Publication, Distribution, etc.
Publication Date
1991.3
Publication Date (W3CDTF)
1991
Size
22cm
Alternative Title
Marketing : Theory and Practice
ゼミナール マーケティング理論と実際