Marketing management : a strategic decision-making approach 6th ed

Marketing management : a strategic decision-making approach

6th ed

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Material Type: 図書
ISBN: 9780073529820
Title: Marketing management : a strategic decision-making approach
Author/Editor: John W. Mullins, Orville C. Walker, Jr., Harper W. Boyd, Jr
Edition: 6th ed
Author Heading: Mullins, John W. (John Walker)
Walker, Orville C.
https://ci.nii.ac.jp/author/DA02778248
Boyd, Harper W.
https://ci.nii.ac.jp/author/DA0441294X
Publication, Distribution, etc.: McGraw-Hill/Irwin
Publication Date: c2008
Publication Date (W3CDTF): 2008
Size: 26 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Marketing -- Management
LCC: HF5415.13
Target Audience: 一般
Note (General): Includes bibliographical references and index
Related Material: McGraw-Hill higher education
https://cir.nii.ac.jp/crid/1130000796593196928
Related Material (URI): https://ci.nii.ac.jp/ncid/BA82938826#entity
https://lccn.loc.gov/2006022082
Periodical Title: McGraw-Hill higher education
https://cir.nii.ac.jp/crid/1130000796593196928
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA82938826 : BA82938826
LC Control Number: 2006022082
https://lccn.loc.gov/2006022082