Consumer behavior and marketing strategy : pbk 7th ed., International ed

Consumer behavior and marketing strategy : pbk

7th ed., International ed

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Note (General)：: Various multi-media instructional materials are available to supplement the textIncludes bibliographical references (p. 515-544) and indexes

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Material Type: 図書
ISBN: 0071111778
Title: Consumer behavior and marketing strategy
Volume: : pbk
Author/Editor: J. Paul Peter, Jerry C. Olson
Edition: 7th ed., International ed
Author Heading: Peter, J. Paul
https://ci.nii.ac.jp/author/DA01563144
Olson, Jerry C. (Jerry Corrie)
https://ci.nii.ac.jp/author/DA00614716
Publication, Distribution, etc.: McGraw-Hill
Publication Date: c2005
Publication Date (W3CDTF): 2005
Size: 26 cm
Alternative Title: Consumer behavior & marketing strategy
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Consumer behavior
Marketing
LCC: HF5415.3
Target Audience: 一般
Note (General): Various multi-media instructional materials are available to supplement the text
Includes bibliographical references (p. 515-544) and indexes
Related Material: Irwin/McGraw-Hill series in marketing
https://cir.nii.ac.jp/crid/1130282272411647872
Related Material (URI): https://ci.nii.ac.jp/ncid/BA69145150#entity
https://lccn.loc.gov/2003071083
Periodical Title: Irwin/McGraw-Hill series in marketing
https://cir.nii.ac.jp/crid/1130282272411647872
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA69145150 : BA69145150
LC Control Number: 2003071083
https://lccn.loc.gov/2003071083