Behavioral and management science in marketing

Author: edited by Harry L. Davis, Alvin J. Silk ; contributing authors, Victor J. Cook ... [et al.]

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Note (General)：: "A Ronald Press publication."Papers presented at a symposium held at the University of Chicago, and sponsored by the College on Marketing of the Insti...

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Material Type: 図書
ISBN: 047107179X
Title: Behavioral and management science in marketing
Author/Editor: edited by Harry L. Davis, Alvin J. Silk ; contributing authors, Victor J. Cook ... [et al.]
Author Heading: Davis, Harry L.
https://ci.nii.ac.jp/author/DA0607702X
Silk, Alvin J.
https://ci.nii.ac.jp/author/DA06077063
Cook, Victor J.
Institute of Management Sciences. College on Marketing
https://ci.nii.ac.jp/author/DA06077074
Publication, Distribution, etc.: Wiley
Publication Date: c1978
Publication Date (W3CDTF): 1978
Size: 25 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Marketing -- Congresses
Consumers' preferences -- Congresses
Advertising -- Congresses
New products -- Congresses
LCC: HF5415
Target Audience: 一般
Note (General): "A Ronald Press publication."
Papers presented at a symposium held at the University of Chicago, and sponsored by the College on Marketing of the Institute of Management Sciences
Includes bibliographies and index
Related Material (URI): https://ci.nii.ac.jp/ncid/BA13643186#entity
https://lccn.loc.gov/77018878
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA13643186 : BA13643186
LC Control Number: 77018878
https://lccn.loc.gov/77018878