Stratégie et marketing de l'innovation technologique : lancer avec succès des produits qui n'existent pas sur des marchés qui n'existent pas encore 2e éd

Stratégie et marketing de l'innovation technologique : lancer avec succès des produits qui n'existent pas sur des marchés qui n'existent pas encore

2e éd

Material type: 図書

Author: Paul Millier ; préface de Philippe Jurgensen

Publisher: Dunod

Publication date: c2005

Material Format: Paper

Capacity, size, etc.: 24 cm

NDC: -

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Note (General)：: Includes bibliographical references (p. 255-260) and index

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Fonctions de l'entreprise

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Paper

Material Type: 図書
ISBN: 2100073834
Title: Stratégie et marketing de l'innovation technologique : lancer avec succès des produits qui n'existent pas sur des marchés qui n'existent pas encore
Author/Editor: Paul Millier ; préface de Philippe Jurgensen
Edition: 2e éd
Author Heading: Millier, Paul
Jurgensen, Philippe
https://ci.nii.ac.jp/author/DA05844371
Publication, Distribution, etc.: Dunod
Publication Date: c2005
Publication Date (W3CDTF): 2005
Size: 24 cm
Place of Publication (Country Code): fr
Text Language Code: fr
Target Audience: 一般
Note (General): Includes bibliographical references (p. 255-260) and index
Related Material: Fonctions de l'entreprise
https://cir.nii.ac.jp/crid/1130282268684318848
Related Material (URI): https://ci.nii.ac.jp/ncid/BA84138820#entity
Periodical Title: Fonctions de l'entreprise
https://cir.nii.ac.jp/crid/1130282268684318848
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA84138820 : BA84138820