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図書

Retail branding and store loyalty : analysis in the context of reciprocity, store accessibility, and retail formats

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Retail branding and store loyalty : analysis in the context of reciprocity, store accessibility, and retail formats

Material type
図書
Author
Bettina Berg ; with a foreword by Bernhard Swoboda
Publisher
Springer Gabler
Publication date
c2014
Material Format
Paper
Capacity, size, etc.
21 cm
NDC
-
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Notes on use

Note (General)：

Includes bibliographical references (p. [147]-174)

Related materials as well as pre- and post-revision versions

Reihe Handel und internationales Marketing = Series retailing and international marketingLeave the NDL website.

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Paper

Material Type
図書
ISBN
9783658015954
Title
Retail branding and store loyalty : analysis in the context of reciprocity, store accessibility, and retail formats
Author/Editor
Bettina Berg ; with a foreword by Bernhard Swoboda
Author Heading
Berg, Bettina
Publication, Distribution, etc.
Springer Gabler
Publication Date
c2014
Publication Date (W3CDTF)
2014
Size
21 cm
Place of Publication (Country Code)
gw