Retail branding and store loyalty : analysis in the context of reciprocity, store accessibility, and retail formats

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Material Type: 図書
ISBN: 9783658015954
Title: Retail branding and store loyalty : analysis in the context of reciprocity, store accessibility, and retail formats
Author/Editor: Bettina Berg ; with a foreword by Bernhard Swoboda
Author Heading: Berg, Bettina
Publication, Distribution, etc.: Springer Gabler
Publication Date: c2014
Publication Date (W3CDTF): 2014
Size: 21 cm
Place of Publication (Country Code): gw
Text Language Code: en
Subject Heading: Customer loyalty
Branding (Marketing)
Retail trade
Target Audience: 一般
Note (General): Includes bibliographical references (p. [147]-174)
Related Material: Reihe Handel und internationales Marketing = Series retailing and international marketing
https://cir.nii.ac.jp/crid/1130000794390359552
Related Material (URI): https://ci.nii.ac.jp/ncid/BB14147788#entity
https://lccn.loc.gov/2013939975
Periodical Title: Reihe Handel und internationales Marketing = Series retailing and international marketing
https://cir.nii.ac.jp/crid/1130000794390359552
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB14147788 : BB14147788
LC Control Number: 2013939975
https://lccn.loc.gov/2013939975