La concurrence totale : les leçons du marketing stratégique japonais

Author: Philip Kotler, Liam Fahey, Somkid Jatusripitak ; introd. à l'éd. française de François Boyer ; trad. par Anne-Marie Orillon et Corinne Golding

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Material Type: 図書
ISBN: 2708107135
Title: La concurrence totale : les leçons du marketing stratégique japonais
Author/Editor: Philip Kotler, Liam Fahey, Somkid Jatusripitak ; introd. à l'éd. française de François Boyer ; trad. par Anne-Marie Orillon et Corinne Golding
Author Heading: Kotler, Philip
https://ci.nii.ac.jp/author/DA00233712
Fahey, Liam
https://ci.nii.ac.jp/author/DA01534292
Somkid Jatusripitak
https://ci.nii.ac.jp/author/DA01534339
Orellon, Anne-Marie
Golding, Corinne
Publication, Distribution, etc.: Ed. d'organisation
Publication Date: 1987
Publication Date (W3CDTF): 1987
Size: 24 cm
Place of Publication (Country Code): fr
Text Language Code: fr
Target Audience: 一般
Related Material: Adetem marketing demain
https://cir.nii.ac.jp/crid/1130000794657400192
Related Material (URI): https://ci.nii.ac.jp/ncid/BA26839908#entity
Periodical Title: Adetem marketing demain
https://cir.nii.ac.jp/crid/1130000794657400192
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA26839908 : BA26839908