Integrated advertising, promotion, and marketing communications 6th ed., global ed

Integrated advertising, promotion, and marketing communications

6th ed., global ed

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Material Type: 図書
ISBN: 9780273786986
Title: Integrated advertising, promotion, and marketing communications
Author/Editor: Kenneth E. Clow, Donald Baack
Edition: 6th ed., global ed
Author Heading: Clow, Kenneth E.
https://ci.nii.ac.jp/author/DA12295717
Baack, Donald
https://ci.nii.ac.jp/author/DA17287793
Publication, Distribution, etc.: Pearson
Publication Date: c2014
Publication Date (W3CDTF): 2014
Size: 28 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Advertising
Communication in marketing
Target Audience: 一般
Note (General): Includes bibliographical references and indexes
Related Material (URI): https://ci.nii.ac.jp/ncid/BB18412257#entity
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB18412257 : BB18412257