The New age of financial services marketing : a hands-on applications guide to harnessing the power of database marketing

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Material Type: 図書
ISBN: 0942061152
Title: The New age of financial services marketing : a hands-on applications guide to harnessing the power of database marketing
Author/Editor: edited by Arthur F. Holtman and Donald C. Mann
Author Heading: Holtman, Arthur F.
https://ci.nii.ac.jp/author/DA0684596X
Mann, Donald C.
https://ci.nii.ac.jp/author/DA06845970
Publication, Distribution, etc.: Financial Sourcebooks
Publication Date: c1992
Publication Date (W3CDTF): 1992
Size: 24 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Bank marketing
Data base marketing
Data base management
Financial services industry
LCC: HG1616.M3
Target Audience: 一般
Related Material (URI): https://ci.nii.ac.jp/ncid/BA18888817#entity
https://lccn.loc.gov/90028739
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA18888817 : BA18888817
LC Control Number: 90028739
https://lccn.loc.gov/90028739