Services marketing : integrating customer focus across the firm 6th ed

Services marketing : integrating customer focus across the firm

6th ed

Notes on use

Note (General)：: Previous ed.: New York : McGraw-Hill/Irwin, 2009Includes index

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Material Type: 図書
ISBN: 9780071086967
Title: Services marketing : integrating customer focus across the firm
Author/Editor: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Edition: 6th ed
Author Heading: Zeithaml, Valarie A.
https://ci.nii.ac.jp/author/DA0377863X
Bitner, Mary Jo
https://ci.nii.ac.jp/author/DA05494611
Gremler, Dwayne D.
https://ci.nii.ac.jp/author/DA15236011
Publication, Distribution, etc.: McGraw-Hill
Publication Date: 2013
Publication Date (W3CDTF): 2013
Size: 26 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Service industries -- Marketing
Customer services
Target Audience: 一般
Note (General): Previous ed.: New York : McGraw-Hill/Irwin, 2009
Includes index
Related Material: McGraw-Hill international editions
https://cir.nii.ac.jp/crid/1130282270242661120
Related Material (URI): https://ci.nii.ac.jp/ncid/BB11134429#entity
Periodical Title: McGraw-Hill international editions
https://cir.nii.ac.jp/crid/1130282270242661120
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB11134429 : BB11134429