The patrón way : from fantasy to fortune--lessons on taking any business from idea to iconic brand : the untold inside story of the world's most successful tequila

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Material Type: 図書
ISBN: 9780071817646
Title: The patrón way : from fantasy to fortune--lessons on taking any business from idea to iconic brand : the untold inside story of the world's most successful tequila
Author/Editor: Ilana Edelstein with Samantha Marshall
Author Heading: Edelstein, Ilana
Marshall, Samantha
Publication, Distribution, etc.: McGraw-Hill Education
Publication Date: c2013
Publication Date (W3CDTF): 2013
Size: 24 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Branding (Marketing)
Brand name products
Tequila industry
LCC: HF5415.1255
Target Audience: 一般
Note (General): Includes bibliographical references (p. 213-214) and index
Related Material (URI): https://ci.nii.ac.jp/ncid/BB17486021#entity
https://lccn.loc.gov/2013002518
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB17486021 : BB17486021
LC Control Number: 2013002518
https://lccn.loc.gov/2013002518