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Bibliographic Record
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- Material Type
- 図書
- Publication, Distribution, etc.
- Place of Publication (Country Code)
- us
- Target Audience
- 一般
- Note (General)
- Former title: McGraw-Hill series in advertising and selling (BA20943827)
- Related Material
- Marketing management & administrative actionThe spendersAdvertising copy and communicationThe compleat copywriter : a comprehensive guide to all phases of advertising communicationManagement in marketing : text and casesHow to develop successful salesmenModern marketing management : an integrated approachMarketing management & administrative actionStrategic marketing management casesMeasuring advertising effectivenessTruth in advertising and other heresiesSales planning and controlInnovation in marketing : new perspectives for profit and growthMotivation in advertising : motives that make people buySpeaking of advertisingProblems in marketingThe new psychology of selling : based on selling the customer the way he likes to buyMarketing researchMarketing management and administrative actionMedia in advertisingAdvertising agency operations and managementPlanning and creating better direct mailIndustrial advertising : planning, creating, evaluating and merchandising it more effectivelyOn the writing of advertisingAdvertising layout and art directionCases in advertising managementMarketing management in actionSuccessful television and radio advertisingHandbook of consumer motivations : the psychology of the world of objectsVisual persuasionMerchandising for tomorrow
- Related Material (URI)
- Data Provider (Database)
- 国立情報学研究所 : CiNii Research
- Original Data Provider (Database)
- CiNii Books