Strategisches Marketing und Management : Konzeptionen in Theorie und Praxis 2. Aufl

Strategisches Marketing und Management : Konzeptionen in Theorie und Praxis

2. Aufl

Material type: 図書

Author: Edwin Rühli, Hans Peter Wehrli, Herausgeber

Publisher: P. Haupt

Publication date: 1987

Material Format: Paper

Capacity, size, etc.: 23 cm

NDC: -

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Notes on use

Note (General)：: "Prof. Dr. Jan S. Krulis-Randa zum 60. Geburtstag gewidmet.""Publikationen von Prof. Dr. Jan S. Krulis-Randa": p. 204-205Includes bibliographies

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Schriftenreihe des Instituts für Betriebswirtschaftliche Forschung an der Universität Zürich

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Paper

Material Type: 図書
ISBN: 3258035660
Title: Strategisches Marketing und Management : Konzeptionen in Theorie und Praxis
Author/Editor: Edwin Rühli, Hans Peter Wehrli, Herausgeber
Edition: 2. Aufl
Author Heading: Krulis-Randa, Jan S.
https://ci.nii.ac.jp/author/DA04106502
Rühli, Edwin
https://ci.nii.ac.jp/author/DA04106488
Wehrli, Hans-Peter
https://ci.nii.ac.jp/author/DA06777622
Publication, Distribution, etc.: P. Haupt
Publication Date: 1987
Publication Date (W3CDTF): 1987
Size: 23 cm
Place of Publication (Country Code): sz
Text Language Code: de
Subject Heading: Marketing -- Decision making
Product management
Marketing -- Management
Strategic planning
LCC: HF5415.135
Target Audience: 一般
Note (General): "Prof. Dr. Jan S. Krulis-Randa zum 60. Geburtstag gewidmet."
"Publikationen von Prof. Dr. Jan S. Krulis-Randa": p. 204-205
Includes bibliographies
Related Material: Schriftenreihe des Instituts für Betriebswirtschaftliche Forschung an der Universität Zürich
https://cir.nii.ac.jp/crid/1130282269134706432
Related Material (URI): https://ci.nii.ac.jp/ncid/BA18717042#entity
Periodical Title: Schriftenreihe des Instituts für Betriebswirtschaftliche Forschung an der Universität Zürich
https://cir.nii.ac.jp/crid/1130282269134706432
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA18717042 : BA18717042