Mini cases in marketing

Publisher: Published on behalf of the Institute of Marketing [by] Heinemann Profession Publishing

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Material Type: 図書
ISBN: 043491312X
Title: Mini cases in marketing
Author/Editor: Lester Massingham and Geoff Lancaster
Author Heading: Massingham, Lester
https://ci.nii.ac.jp/author/DA03236193
Lancaster, Geoffrey A.
https://ci.nii.ac.jp/author/DA01422641
Institute of Marketing
https://ci.nii.ac.jp/author/DA0083479X
Publication, Distribution, etc.: Published on behalf of the Institute of Marketing [by] Heinemann Profession Publishing
Publication Date: 1990
Publication Date (W3CDTF): 1990
Size: 24 cm
Place of Publication (Country Code): uk
Text Language Code: en
Subject Heading: Marketing
Marketing
UDC: 658.8
LCC: HF5415
Target Audience: 一般
Note (General): Includes index
Related Material (URI): https://ci.nii.ac.jp/ncid/BA11051109#entity
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA11051109 : BA11051109