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図書

The differential impact of comparative advertising on novice and expert consumers

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The differential impact of comparative advertising on novice and expert consumers

Material type
図書
Author
Lee, Donghoon
Publisher
U.M.I.
Publication date
1989
Material Format
Microform
Capacity, size, etc.
35 mm
NDC
-
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Notes on use

Note (General):

Thesis (Ph.D.)--University of Pittsburgh, 1989"Dissertations on business management of main universities in America"--Container

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Microform

Material Type
図書
Author/Editor
Lee, Donghoon
Author Heading
Publication, Distribution, etc.
Publication Date
1989
Publication Date (W3CDTF)
1989
Size
35 mm
Place of Publication (Country Code)
us
Text Language Code
en