Marketing communications : contexts, contents and strategies 2nd ed

Marketing communications : contexts, contents and strategies

2nd ed

Notes on use

Note (General)：: Previous ed.: 1995Includes bibliographical references and indexes

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Material Type: 図書
ISBN: 0130102296
Title: Marketing communications : contexts, contents and strategies
Author/Editor: Chris Fill
Edition: 2nd ed
Author Heading: Fill, Chris
https://ci.nii.ac.jp/author/DA09173358
Publication, Distribution, etc.: Prentice Hall
Publication Date: 1999
Publication Date (W3CDTF): 1999
Size: 25 cm
Place of Publication (Country Code): uk
Text Language Code: en
Subject Heading: Communication in marketing
Marketing channels
Sales promotion
Target Audience: 一般
Note (General): Previous ed.: 1995
Includes bibliographical references and indexes
Related Material (URI): https://ci.nii.ac.jp/ncid/BA8871693X#entity
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA8871693X : BA8871693X