The changing roles of advertising : [pbk.]

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Note (General)：: Revised and extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) in Stockholm, Sweden in Jun...

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Material Type: 図書
ISBN: 9783658023645
9783658042165
Title: The changing roles of advertising
Volume: : [pbk.]
Author/Editor: Sara Rosengren, Micael Dahlén, Shintaro Okazaki (eds.)
Author Heading: Rosengren, Sara
Dahlén, Micael
Okazaki, Shintaro
Publication, Distribution, etc.: Springer Gabler
Publication Date: c2013
Publication Date (W3CDTF): 2013
Size: 22 cm
Place of Publication (Country Code): gw
Text Language Code: en
Target Audience: 一般
Note (General): Revised and extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) in Stockholm, Sweden in June 2012
"European Advertising Academy" -- Cover
Includes bibliographical references
Related Material: Research
https://cir.nii.ac.jp/crid/1130000797146466560
Related Material (URI): https://ci.nii.ac.jp/ncid/BB1779131X#entity
Periodical Title: Research
https://cir.nii.ac.jp/crid/1130000797146466560
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB1779131X : BB1779131X