Services marketing : people, technology, strategy 5th ed., international ed

Services marketing : people, technology, strategy

5th ed., international ed

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Material Type: 図書
ISBN: 0131268465
Title: Services marketing : people, technology, strategy
Author/Editor: Christopher Lovelock, Jochen Wirtz
Edition: 5th ed., international ed
Author Heading: Lovelock, Christopher H.
https://ci.nii.ac.jp/author/DA03020525
Wirtz, Jochen
Publication, Distribution, etc.: Pearson Education International
Publication Date: c2004
Publication Date (W3CDTF): 2004
Size: 26 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Professions -- Marketing
Service industries -- Marketing
LCC: HF5415.122
Target Audience: 一般
Note (General): Includes bibliographical references and indexes
Related Material (URI): https://ci.nii.ac.jp/ncid/BA65717842#entity
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA65717842 : BA65717842