図書

Customer lifetime value : reshaping the way we manage to maximize profits : hbk

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Customer lifetime value : reshaping the way we manage to maximize profits : hbk

Material type
図書
Author
David Bejou, Timothy L. Keiningham, Lerzan Aksoy
Publisher
Routledge
Publication date
2016
Material Format
Paper
Capacity, size, etc.
23 cm
NDC
-
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Notes on use

Note (General):

First published 2006 by The Haworth Press, Inc.First issued in hardback 2015"Co-published simultaneously as Journal of relationship marketing, volume ...

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Paper

Material Type
図書
ISBN
9781138139435
Volume
: hbk
Author/Editor
David Bejou, Timothy L. Keiningham, Lerzan Aksoy
Publication, Distribution, etc.
Publication Date
2016
Publication Date (W3CDTF)
2016
Size
23 cm