The definitive guide to entertainment marketing : bringing the moguls, the media, and the magic to the world [2nd ed.]

The definitive guide to entertainment marketing : bringing the moguls, the media, and the magic to the world

[2nd ed.]

Notes on use

Note (General)：: Edition statement from book jacketPrevious ed. published as: The entertainment revolution : bringing the moguls, the media, and the magic to the world...

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Material Type: 図書
ISBN: 9780133092080
Title: The definitive guide to entertainment marketing : bringing the moguls, the media, and the magic to the world
Author/Editor: Al Lieberman and Patricia Esgate
Edition: [2nd ed.]
Author Heading: Lieberman, Al
Esgate, Patricia
Publication, Distribution, etc.: FT Press
Publication Date: c2014
Publication Date (W3CDTF): 2014
Size: 24 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Mass media -- Marketing
Target Audience: 一般
Note (General): Edition statement from book jacket
Previous ed. published as: The entertainment revolution : bringing the moguls, the media, and the magic to the world, c2002
Includes bibliographical references and index
Related Material (URI): https://ci.nii.ac.jp/ncid/BB14694146#entity
https://lccn.loc.gov/2013936168
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB14694146 : BB14694146
LC Control Number: 2013936168
https://lccn.loc.gov/2013936168