図書

Marketing strategy : planning and implementation 3rd ed., international ed

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Marketing strategy : planning and implementation

3rd ed., international ed

Material type
図書
Author
Orville C. Walker, Jr., Harper W. Boyd, Jr., Jean-Claude Larréché
Publisher
Irwin/McGraw-Hill
Publication date
c1999
Material Format
Paper
Capacity, size, etc.
26 cm
NDC
675
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Note (General)：

Includes bibliographical references and indexes

Related materials as well as pre- and post-revision versions

Irwin/McGraw-Hill series in marketingLeave the NDL website.

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Paper

Material Type
図書
ISBN
0256261180
Title
Marketing strategy : planning and implementation
Author/Editor
Orville C. Walker, Jr., Harper W. Boyd, Jr., Jean-Claude Larréché
Edition
3rd ed., international ed
Author Heading
Walker, Orville C.
https://ci.nii.ac.jp/author/DA02778248Leave the NDL website.
Boyd, Harper W.
https://ci.nii.ac.jp/author/DA0441294XLeave the NDL website.
Larréché, Jean-Claude
https://ci.nii.ac.jp/author/DA02729264Leave the NDL website.
Publication, Distribution, etc.
Irwin/McGraw-Hill
Publication Date
c1999
Publication Date (W3CDTF)
1999
Size
26 cm