Strategic marketing management 1999-2000 : planning and control, analysis and decision

Material type: 図書

Author: Paul Fifield and Colin Gilligan

Publisher: Butterworth-Heinemann

Publication date: 1999

Material Format: Paper

Capacity, size, etc.: 30 cm

NDC: -

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Notes on use

Note (General)：: Includes index"Published on behalf of the Chartered Institute of Marketing""1999 Diploma syllabus"

Related materials as well as pre- and post-revision versions

The Marketing series The CIM workbook series

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Paper

Material Type: 図書
ISBN: 0750643595
Title: Strategic marketing management 1999-2000 : planning and control, analysis and decision
Author/Editor: Paul Fifield and Colin Gilligan
Author Heading: Fifield, Paul
https://ci.nii.ac.jp/author/DA06514190
Gilligan, Colin
https://ci.nii.ac.jp/author/DA03000062
Chartered Institute of Marketing
https://ci.nii.ac.jp/author/DA07265422
Publication, Distribution, etc.: Butterworth-Heinemann
Publication Date: 1999
Publication Date (W3CDTF): 1999
Size: 30 cm
Place of Publication (Country Code): uk
Text Language Code: en
Subject Heading: Marketing -- Management
Strategic planning
Marketing -- Decision making
LCC: HF5415.13
Target Audience: 一般
Note (General): Includes index
"Published on behalf of the Chartered Institute of Marketing"
"1999 Diploma syllabus"
Related Material: The Marketing series
https://cir.nii.ac.jp/crid/1130000794205176704
The CIM workbook series
https://cir.nii.ac.jp/crid/1130282270682336512
Related Material (URI): https://ci.nii.ac.jp/ncid/BA49627250#entity
https://lccn.loc.gov/95186741
Periodical Title: The Marketing series
https://cir.nii.ac.jp/crid/1130000794205176704
The CIM workbook series
https://cir.nii.ac.jp/crid/1130282270682336512
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA49627250 : BA49627250
LC Control Number: 95186741
https://lccn.loc.gov/95186741