Basic marketing : a managerial approach : International ed. 10th ed

Basic marketing : a managerial approach : International ed.

10th ed

Notes on use

Note (General)：: System requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or ha...

Related materials as well as pre- and post-revision versions

This page shows libraries in Japan other than the National Diet Library that hold the material.

Please contact your local library for information on how to use materials or whether it is possible to request materials from the holding libraries.

other

CiNii Research
Search Service
Paper
You can check the holdings of institutions and databases with which CiNii Research is linked at the site of CiNii Research.
Check the holdings of this book

You can check the details of this material, its authority (keywords that refer to materials on the same subject, author's name, etc.), etc.

Material Type: 図書
ISBN: 0256068658
0256083983
Title: Basic marketing : a managerial approach
Volume: : International ed.
Author/Editor: E. Jerome McCarthy, William D. Perreault
Edition: 10th ed
Author Heading: McCarthy, E. Jerome (Edmund Jerome)
https://ci.nii.ac.jp/author/DA01483012
Perreault, William D.
https://ci.nii.ac.jp/author/DA01483023
Publication, Distribution, etc.: Irwin
Publication Date: c1990
Publication Date (W3CDTF): 1990
Size: 27 cm.
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Marketing -- Management
LCC: HF5415.13
Target Audience: 一般
Note (General): System requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor
Includes bibliographical references (p. 678-701)
Related Material: The Irwin series in marketing
https://cir.nii.ac.jp/crid/1130000793947549440
Related Material (URI): https://ci.nii.ac.jp/ncid/BA11386377#entity
https://lccn.loc.gov/89035299
Periodical Title: The Irwin series in marketing
https://cir.nii.ac.jp/crid/1130000793947549440
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA11386377 : BA11386377
LC Control Number: 89035299
https://lccn.loc.gov/89035299