A master class in brand planning : the timeless works of Stephen King Repr. with corrections

A master class in brand planning : the timeless works of Stephen King

Repr. with corrections

Notes on use

Note (General)：: A selection of King's papers published during the past 30 years, with commentaries by current marketing practitionersIncludes bibliographical referenc...

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Material Type: 図書
ISBN: 9780470517918
Title: A master class in brand planning : the timeless works of Stephen King
Author/Editor: edited by Judie Lannon, Merry Baskin
Edition: Repr. with corrections
Author Heading: King, Stephen
https://ci.nii.ac.jp/author/DA17300304
Lannon, Judie
Baskin, Merry
Publication, Distribution, etc.: John Wiley & Sons
Publication Date: 2008, c2007
Publication Date (W3CDTF): 2008
Size: 26 cm
Place of Publication (Country Code): uk
Text Language Code: en
Subject Heading: Branding (Marketing) -- Management
New products
Brand name products
Advertising -- Management
Marketing research
LCC: HF5415.1255
Target Audience: 一般
Note (General): A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners
Includes bibliographical references and index
Related Material (URI): https://ci.nii.ac.jp/ncid/BB06809912#entity
https://lccn.loc.gov/2007035534
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB06809912 : BB06809912
LC Control Number: 2007035534
https://lccn.loc.gov/2007035534