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Marketing's influence within the firm Enhancing the managerial relevance of information-processing theory in an advertising context Regulation and the disadvantaged : the case of the creditors' remedies rule The industrial salesforce : determinants of job performance The process of timely strategic marketing change : punctuations, influences, and anomalies : working paper Relationship learning with key customers Market orientation in U.S. and Scandinavian companies : a cross culture study The short- and lang-run category demand effects of price promotions New tools for understanding brand competition : integrating household and retail scanner data Experience curves : evidence, empirical issues, and applications Consumer information processing : perspectives and implications for advertising The evaluation of consumer protection laws : the case of the fair credit reporting act Interfunctional rivalry and the use of market information by R&D managers : the effects of managerial actions Bilingual consumers and the web : moderators of language effects in website navigation Sources of information utilized during the industrial buying process : an empirical overview Identifying competitive brand relationships when consumers seek variety Walking the tightrope : improvisation and information use in new product development : working paper An investigation into the impact of advertising on the price of consumer products Erosion and variability in brand loyalty The changing roles of promotion planners The consumption of household durables : a behavioral review Marketers' potential contribution to regulatory reform Antecedents and consequences of marketing managers' conflict-handling behaviors : a five-country comparative study and strategic implications The effects of fair trade : the case of Rhode Island Behind the state of the union : the impact of design and social processes on relationships in shared management joint venture teams Consumer affairs and marketing management Accounting for the market share-roi relationship Determinants of food consumption in American households Trading off value creation and value appropriation : the financial implications of shifts in strategic emphasis The international takeoff of new products : the role of economics, culture, and country innovativeness Enhancing the new product development process : a conference summary 1999 report summaries collection Market oriented isn't enough : build a learning organization : commentary The dynamics of consumer response to price discounts Public policy and the marketing practitioner : toward bridging the gap ¥FTROFF : a basic program for trade-off analysis Cumulative advertising effects : sources and implications Relationships between providers and users of market research : the role of personal trust Summary of Conference on Standardizing International Entry, Positioning and Distribution Strategies, Brussels, October 27-28, 1986 Do promotions benefit manufacturers, retailers, or both?Hedonic and utilitarian consumer benefits of sales promotions Organizational buying contexts and the procurement process Managing advertising and promotion for long-run profitability Technological consumer products in everyday life : ownership, meaning, and satisfaction : working paper Collecting and using market and marketing knowledge : December 7-8, 2000, The Registry Resort, Naples, Florida Differences in the attractiveness of alternative rewards among industrial salespeople : additional evidence Ten lessons for improving service quality Improving advertising budgeting : insights from the MAX program of managing advertising expenditures for financial performance : conference report of the MAX conference Novemver 19-20, 1998 New York City Classifying businesses by sensitivity of return on investment to profit influences Children's understanding of safe product use Are customer information systems worth it? : results from B2B services Factors in emerging markets and their impact on first mover advantages : working paper The use of market research : an exploratory study of manager and researcher perspectives Image evaluation of a department store : techniques for conducting the study Using conjoint analysis to help design product platforms When do purchase intentions predict sales?The role of comminication strategy in channel member performance : is more collaborative communicaton better? : working paper Consumer information processing research : product labeling How multinationals can cope with gray market imports Managing customer relationships Building customer-based brand equity : a blueprint for creating strong brands The influence of market orientation on channel relationships : a dyadic examination Applying targeted-marketing principles to consumer durables The impact of company characteristics on business level profitability Developing a marketing orientation : summary of a Marketing Science Institute conference, April 23, 1987 B2B e-commerce Sales management : new developments from behavioral and decision model research : proceedings of workshop Modeling marketing phenomena : a managearial perspective The relationship between distribution and market share Managing retailer cooperation with manufacturer-sponsored promotions : an empirical examination Experimentation to improve pretesting of drug abuse education and information campaigns Using a nonlinear response function in estimating advertising's carry-over effects Marketing, corporate social initiatives, and the bottom line Analyzing corporate cultures in approaching the global marketplace Cross-functional product development teams and the innovativeness of new consumer prodcts Advertising intensity in consumer goods businesses : an empirical analysis 1996 report summaries collection Channel partnerships : a new approach to streamlining distribution : commentary The role of distribution in the diffusion of new durable consumer products Consumer socialization of young people : a bibliography A business perspective on database marketing and consumer privacy practices Building an information strategy for scanner data : a conference summary Towards understanding the value of a loyal customer : an information processing perspective Building corporate brands : an exploratory study Brand alliances as infromation about unobservable product quality Research on sales promotion : collected papers Marketing and technology : a strategic co-alignment It's 1990-Do you know where your marketing is? : commentary Balancing co-marketing alliances for effectiveness Customer relationship management : customer behavior, organizational challenges, and econometric models Determinants of advertising intensity : a review of the marketing literature A different game : really new products, evolving markets, and responsive organizations : Le Meridien Hotel, Boston, Massachusetts, May 5-6, 1997 Marketing and marketing education : partners or parasites?Future directions for marketing : proceedings of two European colloquia, April 1976 and May 1977 Food marketing : what role for nutrition?Triggers to customer action -- some elements in a theory of promotional inducement Market intelligence dissemination across functional boundaries : working paper The economics of health beauty aids and general merchandise distribution among retailers and service merchandisers Information search style and business performance in dynamic and stable environments : an exploratory study Rewarding crossfunctional product development teams for optimal performance : a study of high tech industries Advertising and government regulation : a report Determinants of variations in the advertising-to-sales ratio : a comparison of industry and firm studies Interpretive barriers to successful product innovation Challenge for industrial marketers : changing channels of distribution Market share and roi : a peek at some unobserved variables Perceptual maps and the optimal location of new products Multinational product management : poceedings: American Marketing Association/Marketing Science Institute: research workshop The changing role the industrial distributor Competitive responses to external market information flows : the case of the nutrition labeling and education act A review of current developments in the use of "attitute and activity" measures in consumer market research The paradox of low quality and high use : how researcher trust impacts market research outcomes : working paper 1995 report summaries collection New market systems : the Swedish experiment Sex stereotyping in advertising : an annotated bibliography Customer expectations management and optimal firm behavior for new products Modeling competitive pricing and market share : anatomy of a decision support system Moving forward in service quality research : measuring different customer-expectation levels, comparing alternative scales, and examining the performance-behavioral intensions link : working paper Economic theory and the idea of marketing productivity Valuing customers Management experience with applications of multidimensional scaling methods The mounting private costs of public policy in marketing Industrial marketing costs : an analysis of variations in manufacturers' marketing expenditures Mediating Roles of trial and learning stage on the outcomes of consumer involvement Obtaining retailer support for marketing programs Point-of-purchase promotions that sell more units Analyzing media interactions : the effects of coordinated TV-print advertising campaigns Field experiments with uni- and multi-inventory adaptive survey designs for likert-type data The brand switching fraction of promotion effects : unit sales versus elesticity decompositions Memory in Advertising : the effect of advertising retrieval cues on brand evaluations 2002 report summaries collection Industrial buying behavior New developments in marketing research : summary of Marketing Science institute conference, October 8, 1986 Interactive home shopping and the retail industry Family decision-making for household durable goods Organizational improvisation in new product development What to say when : advertising appeals in evolving markets Managing consumer motivation and learning : harnessing the power of curiosity for effective advertising strategies Organizing to become market-driven : conference summary Benefit segmentation : an industrial application Appraising research on advertising's economic impacts Ready set, go! creativity, innovation, and new products The changing world of marketing Tigers and dragons : profiling high performance Asian firms Consumer evaluations of brand extensions Simulated shopping trips in retail image research Measuring and evaluating sales promotions from the manufacturer and retailer perspectives : a conference summary A financial approach to estimating firm-level brand equity and measuring the impact of marketing events Top management views of the marketing function Shared marketing programs and the performance of different business strategies The corporate marketing staff : its role and effectiveness in multi-division companies The young adult consumer : an introduction and overview Game theory in marketing management : issues and applications Microtheoretical notions of behavioral science and the problems of advertising : present and potential linkages, and proposal for a research system New frontiers in competitive decision making : toward a research agenda : conference on competitive desicion making June 6-8, 1997, Charleston, South Carolina Children and promotion : new consumer background?Stuck in the past : why managers persist with new product failures Performance productivity and quality of frontline employees in service organizations A framework for analyzing vertical integration issues in marketing The changing role of marketing in the corporation Communicating with industrial customers : a conference summary Strategic marketing and the product life cycle The impact of business objectives and the time horizon of performance evaluation on pricing behavior Measuring overall judgments and attribute evaluations : overall first vs. attributes first The impact of marketing policy on promotional price elasticities and baseline sales Bibliography : images and retailing Conjoint analysis reliability : empirical findings Market orientation : the construct, research propositions, and managerial implications Market share, profitability, and business strategy The birth, life, and death of a cross-functional new product design team : working paper To ally or not to ally? : an exploratory study of participation options in complementary product strategy : commentary Marketing and the changing information environment : implications for strategy, structure, and the marketing mix A schema unification model of brand extensions How expansion advertising affects brand usage frequency : a programmatic evaluation The market evolution and sales take-off of product innovations Television and vocational socialization Selection and clustering of image dimensions Roles for research and models in improving new product development Brand extension and order of entry Use and usability : business-focused market research : Le Meridien Hotel, Boston, Massachusetts, September 12-13, 1996 Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions Assessing progress on meeting MSI priorities How and why package size influences usage volume : working paper Return on quality (ROQ) : making service quality financially accountable : technical wooking paper Prior knowledge and the effect of message frames in advertising Multivariate time series forecasts of market share The marketing controller concept : an inquiry into financial/marketing relationships in selected consumer companies Justifying profitable pricing Dimensions and determinants retailer pricing strategy and tactics Managerial identification of competitors Defining and relating price, perceived quality, and perceived value The effect of price, brand name, and store name on buyers' perceptions of product quality : an integrative review Children learning to buy : the development of consumer information processing skills Managing brand equity : conference summary Market signaling and competitive bluffing : an empirical study : working paper Organizing the national account force Information support for new product development teams Implementing the marketing concept one employee at a time : pinpointing beliefs about customer focus as a lever for organizational renewal Future trends in retailing : merchandise line trands and store trends 1980-1990 Conjoint calibration of the customer/competitor interface in industrial markets The nature and consequences of marketing channel intermediary commitment : working paper Where the rubber meets the road : a model of in-store consumer decision making A dynamic model of customers' usage of services : usage as an antecedent and consequence of satisfaction Estimating dynamic effects of market communications expenditures Managing hybrid marketing channels with automation Marketing to and serving customers through the internet The effects of perceived control and customer crowding on the service experience Analytic approaches to product and marketing planning : proceedings of workshop Management control of product development projects The development of a contingency model of comparative advertising Impact of sales promotions on when, what, and how much to buy Climbing the commitment ladder : the impact on customer commitment of disconfirmation of service expectations Identifying opportunities for repetition minimization 1997 report summaries collection A linkage model of corporate new ventures Advertising's second audience : employee reactions to organizational communications : working paper Does pioneering advantage exist? : a cross-national comparative study Forming perceptions of overall quality in consumer products : a process of quality element integration : working paper Measurement and use of market response functions for allocating marketing resources Demand for and use of global account management Corporate culture, customer orientation, and innovativeness in Japanese firms : a quadrad analysis Diluting beliefs about family brands : when brand extensions have a negative impact Research perspectives on the performance of salespeople : selected readings Marketing spending for new product introduction : entrant strategy and incumbent response The application of information display research Market structure as a measure of market performance Toward a conceptual understanding of the antecedents of strategic alliances Customerization : the next revolution in mass customization And now for something completely different : "really" new products : conference summary : the Hyatt Harborside, Boston, MA, September 29-30, 1994 Information processing from advertisements : toward an integrative framework Quality-tier competition : impacts of the "whether" decision and the direction of price change : technical working paper Beyond advertising and publicity : the domain of hybrid messages An overview of market segmentation : behavioral concepts and research approaches The pricing of consumer goods : theory and practice A crossfunctional approach to evaluating multiple line extensions for assembled products The effect of marketplace factors on private label penetration in grocery products Testing a conceptual framework for consumer service marketing 1992 report summaries Modeling and measuring product development cycle time across industries : working paper Flexible decomposition of price promotion effects using store-level scanner data The long-term differentiation value of marketing communication actions Learning orientation, working smart, and effective selling Recognizing and measuring brand assets A framework for identifying the legal and political risks of using new information technologies to support marketing programs Sales forecasting methods : a survey of recent developments Implementing the marketing concept through a program of customer visits Exploring the future of consumerism Market orientation, performance, and the moderating influence of competitive environment An empirical study of marketing negotiations in the Soviet Union Retail patronage behavior Realtime response measures of television commercials : reliability, construct validity, new approaches to wearout, and potential applications for pretesting Organizing for radical product innovation The evolution of retail institutions in the United States Marketing consumer services : new insights Global market strategies of U.S. and Japanese businesses Research, development, and engineering metrics Brand managers' perceptions of the marketing communications budget allocation process The customer visit : an emerging practice in business-to-business marketing Nutrition information in the supermarket Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American brand personality dimensions The multinational corporation's degree of control over foreign subsidiaries : an empirical test of a transaction cost explanation Brand equity : a perspective on its meaning and measurement Trust and concern in consumers' perceptions of marketing information management practices Commercial adoption of advances in the analysis of scanner data Sales force performance and turnover Promoting effective selling alliances : the roles of trust and organizational differences : technical working paper New product models : practice, shortcomings, and desired improvements The effect of market orientation on business profitability CRISP : Customer response-based iterative segmentation procedures for response modeling in direct marketing : technical working paper Consumer participation in mailing lists : a field experiment : working paper Consumers' perceptions of the assortment offered in a grocery category : the impact of item reduction Market share and growth are not good predictors of the A/S ratio Measuring marketing productivity : linking marketing to financial returns, Octorber 3-4, 2002, The Fairmont Hotel, Dallas, Texas Effects of television advertising on consumer socialization The capabilities of market-driven organaizations Support systems for national account management programs : promises made, promises kept Paradoxes of technology : consumer cognizance, emotions, and coping strategies Marketers' information practices and privacy concerns : how willing are consumers to provide personal information for shopping benefits?From density to destiny : using spatial analysis for early predicition of new product success Parent under pressure : influences on mothers' responses to children's purchase requests The relationship between advertising and promotion : some observations, speculations, and hypotheses Cooperative advertising : practices and problems A framework for the comparison of marketing models : a delphi study Strategic market analysis : top-down and bottom-up approaches Altering message spacing to enhance memory of television commercials Factors influencing grocery retailers' support of trade promotions Global branding Examining the impact of destructive acts in marketing channel relationships Towards a system for monitoring brand health from store scanner data Market orientation and business performance : an analysis of panel data Proceedings of the marketing science institute 20th anniversary conference : October 29-30, 1981 Marketing costs in consumer goods industries The salesperson as outside agent or employee : a transaction cost analysis Competitive market strategies : some generalizations and hypotheses Consumer generalization of nutrient content claims in advertising : working paper Behavioral explanations for asymmetric price competition What is the true value of a lost customer?Product managers' use of scanner data : a story of organizational learning Preproduction market potential assessment of innovative consumer products On the conduct of in-store field experiments The effects of switching costs on the termination of distribution channel relationships Price and brand name as indicators of quality dimensions The relationship between advertising and promotion in brand strategy Relationship governance in a vertical network context Developing customers, products, and markets for services : the Hyatt Harborside Hotel, Boston, Massachusetts, December 7-8, 1995 : conference summary What makes consumers pay more for national brands than for store brands : image or quality?Evolving relationships of retailers and manufacturers Consumers' time expenditures : a behavioral model and empirical test The strategic role of the salesperson in established buyer-seller relationships : working paper Defining, measuring, and managing brand equity Consumer decision processes in automobile purchasing : an exploratory study Selecting, evaluating, and updating prospects in direct mail marketing : technical working paper Payoffs from participating in complementary product strategies : working paper Behavioral and attitudinal measures of the relative importance of product attributes : the case of cold breakfast cereals Industrial product policy : viewpoints and issues Antecedents and consequences of customer value : testing an expanded framework Integrating mechanisms for marketing and R & D : commentary Analytic approaches to product and marketing planning : the second conference : proceedings of conference Receptivity to innovation : its relationship to the marketing of new industrial products An empirical examination of relationships in an extended service quality model What research says about a proposed code on television advertising for children The salesperson as a marketing strategist : the relationship between field sales performance and insight about oneʾs customers Consumer socialization The impact of price forecasting on strategic planning : the case of petrochemicals A multiple exposure study of the effects of comparative and noncomparative television commercials on cognitive response, recall, and message acceptance Advertising effectiveness in a crowded television environment An approach to assess the importance of brand equity in acquisition decisions/ Vijay Mahajan, Vithala R. Rao, and Rajendra K. Srivastava The use of developmental and evaluative market research Market structure analysis of new product, market, and communication opportunities Servqual : a multiple-item scale for measuring customer perceptions of service quality Evaluating the effects on consumer advertising on market position over time : how to tell whether advertising ever works : a conference summary Retail assortments-some theoretical and applied problems The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value : working paper The primacy of the idea itself as a predictor of new product success National brand and store brand price competition : who hurts whom? : technical working paper Toward understanding and controlling customer dissatisfaction with waiting Young scholars program : January 11-14, 2001, Marriott Hotel, Park City, Utah Consumerism and advertising : a U.S. management perspective PIMS : a breakthrough in strategic planning Conceptualization and measurement of consumer satisfaction and dissatisfaction : proceedings of Conference conducted by Marketing Science Institute Cooperative advertising, its uses and effectiveness : some preliminary hypotheses The effect of store brand share on retail margins : an empirical analysis Global innovation of new products and services The applied art of analyzing a decision Identifying competitive product-market boundaries : strategic and analytical issues Social alliances : company/nonprofit collaboration Brands, brand managers, and the management of brands : where to next?Making more effective use of market information : a conference summary Consider uncertainty and implementation in evaluating market information systems : working paper Adaptive designs for likert-type data : an approach for implementing marketing surveys Experimental research on the effects of TV clutter : dealing with a difficult media environment Managing customer satisfaction in consumer service businesses Validating a dial-turning instrument for real-time measurement of affective and ebaluative responses to advertising The ownership effect in consumer responses to brand line stretches Driving customer equity : linking customer lifetime value to strategic marketing decisions Prepurchase preference and postconsumption satisfaction in a service exchange : working paper Marketing performance : a conceptual framework Using information technology to reduce coordination breakdowns in customer support teams : technical working paper Metrics to value R&D : an annotated bibliography : special report Working wife and nonworking wife families as a basis for market segmentation Using mini-concepts to identify opportunities for really new product functions : working paper Increasing environmental sensitivity via workplace experiences : working paper The incumbent's curse? : incumbency, size, and radical product innovation The effect of fast market responsiveness on supply partnerships : working paper Divide and prosper : effects of partitioned prices on consumers' price recall and demand A framework for research issues raised at the MSI/DUKE channels conference Varied consumer choice behavior : a theory, some empirical results, and their practical consequences The effects of sequential introduction of brand extensions Communication and control processes in the delivery of service quality Achieving strategic advantages in buyer-supplier relationships : working paper Unobtrusive marketing research techniques Point-of-purchase behavior and price perceptions of supermarket shoppers A cross-national and longitudinal study of product-country images with a focus on the U.S. and Japan Assessing when increased media weight helps sales of real-world brands 2000 report summaries collection Innovative market research for breakthrough product design Theory and application of defensive strategy The relationship between recall, cognitive responses, and advertising effectiveness : effects of delay and context The adoption of marketing and sales automation : a model to explore benefits and risks Superior customer value and business performance : the strong evidence for a market-driven culture A model of customer satisfaction with service encounters involving failure and recovery Simulation methods as an aid to designing market map studies : a managerial review Is household-specific targeting worth it? : technical working paper Marketing and the changing information environment : implications for strategy, structure, and the marketing mix Developing a balanced markting information system Business buying behavior : a conference summary Price-matching refund policies as signals of store price image Designing positively evaluated logos : working paper Understanding market orientation : a prospectively designed meta-analysis of three market orientation scales : working paper Does "country-of-origin" matter? : some findings from a cross-cultural study of consumer views about foreign products Information and redress : consumer needs and company responses, the case of the personal care industry Conceptualizing and testing a dynamic process model of service quality What does it take to take advantage of product innovation ? : working paper Will it ever fly? modeling the takeoff of really new consumer durables Getting returns from service quality : is the conventional wisdom wrong?Theories of entry Behavioral research on personal selling : a review of some recent studies of interaction and influence processes in sales situations The use of pledges to build and sustain commitment in distribution channels What will the future bring? dominance, technology expectations, and radical innovation Labeling research--the state of the art Consumer satisfaction and dissatisfaction : perspectives and overview Relationships between changes in industrial advertising and promotion expenditures and changes in market share Salesforce compensation : insights from management science Sustained spending and persistent response : a new look at long-term marketing profitability Brand constructs : the complementarity of consumer associative networks and multidimensional scaling Profitability and market structure : an analysis of major manufacturers of nondurable consumer products The effects of felt involvement on consumers' attention and comprehension processes Validation of mother-child purchase influence frequency reports by the multitrait-multimethod matrix Success in high technology markets : is marketing capability critical?Concentration, promotion, and market share stability in the pharmaceutical industry Organizational capacities for sustained product innovation Shopping behavior and consumer preference for store price format : why "large basket" shoppers prefer EDLP Measuring product development time to improve the development process Promotion has a negative effect on brand evaluations-or does it ? : additional disconfirming evidence : special report Decision difficulty in bundle choice : the role of complexity, uniqueness, and similarity Seeing the voice of the customer : the zaltman metaphor elicitation technique The value of segmented advertising appeals--an exploratory study LAPD : estimating distribution of consumer utility preference from scanner-panel data to infer patterns of competition : technical working paper Marketing issues - challenges for marketing in the 1980's Marketing and economic performance : meaning and measurement Conceptualizing, measuring, and managing customer-based brand equity The nature and determinants of customer expectations of service Strategic management and marketing in the service sector The dialogue that happened : proceedings of workshop on the private costs of Regulation Superiority in customer relationship management : consequences for competitive advantage and performance Consumer search and decision problems in a transitional economy : Hungary, 1989-1992 Carry-over effects in advertising communication : evidence and hypotheses form behavioral science A model of distributor firm and manufacturer firm working partnerships Determining inter-brand substitutability through survey measurement of consumer preference structures The nature of organizational search in high-technology markets Knowledge, motivation, and adaptive behavior : a framework for improving selling effectiveness Marketing in nonprofit organizations Consumer research inputs to public policy and legal decisions : workshop report -- summary version Using brain-wave measures to assess advertising effects Marketing and the public interest : proceedings of a symposium MSI reports Marketing industrial services in Japan and the United States : it's not just "who you know" : working paper The world according to e : e-commerce and e-customers : December 2-3, 1999, Hyatt Regency, Coral Gables, Florida Product characteristic and price : their effect on brand preference in a consumer durables market Factors affecting information search for consumer durables An examination of product and market characteristics that affect the financial outcomes of brand extensions A model-based approach for planning and developing a family of technology-based products National account management : emerging insights A conceptual model of service quality and its implications for future research The organizational context of industrial buying behavior Threats to validity in quasi-experimental evaluations of consumer protection reforms : a critical review of extant research Organizational buying behavior : a state-of-the-art review and conceptualization Consumer problems and consumerism : analysis of calls to a consumer hot line Econometric measurement of the duration of the advertising effect on sales Slotting allowances and fees : schools of thought and the views of practicing managers Discontinuities, value delivery, and the share-returns association : a re-examination of the "share-causes-profits" controversy A strategic framework for diagnosing manufacturer-reseller conflict To Standardize or not to standardize : marketing mix effectiveness in Europe : technical working paper Market knowledge management : Octorber 15-16, 1998, La Mansión del Rio, San Antonio, Texas The impact of price promotions on a brand's market share, sales pattern, and profitability The effects of involvement and executional factors of a television commercial on brand attitude formation Do American businesses use global strategy?Environment, strategy, and the use of computer-based data : case studies in product management Determinants of salesforce performance The market value of trademarks measured via trademark litigation A model incorporating promotion signal sensitivity for prescribing retailer promotion policy Marketing performance assessment : an exploratory investigation into current practice and the role of firm orientation Designing recognizable logos : working paper Recommended cases in marketing--the experts' choices Capturing evolving visit behaivior in clickstream data Implementing global account management in multinational corporations What is the short-term effect of advertising?Competitors as sources of innovative marketing strategies Priorities for research in strategic marketing Organizational innovation for effective new product development : The Hyatt Harborside Hotel, Boston, Massachusetts, September 14-15, 1995 : conference summary Consumer knowledge of normal prices : an exploratory study and framework Valuing market strategies Trade promotion by grocery products manufacturers : a managerial perspective Consumerism and beyond : research perspectives on the future social environment : proceedings of conference A working consensus to collaborate : a field study of manufacturer-supplier dyads Market-based assets and shareholder value : a framework for analysis The nonresponse problem in consumer telephone surveys Service quality implementation : the effects of organizational socialization and managerial actions on customer-contact employee behaviors Brand choice, purchase incidence, and segmentation : an integrated modeling approach Organizational buying behavior : a state of the art review and conceptualization Competing in a deregulated or volatile market Technological change in the food industry Economic foundations for pricing The role of strategic planning in consumer-marketing businesses Proceedings of the First ORSA/TIMS Special Interest Conference on Market Measurement and Analysis The amount and direction of effort : an attributional study of salesperson motivation Customer relationship management : strategies and company-wide implementation, July 11-12, 2002, INSEAD, Fontainebleau, France Brand equity and the marketing mix : creating customer value : conference summary Consumer intention to adopt interactive teleshopping : working paper Entering new markets : strategies and performance From decision support to decision automation : a 2020 vision Retail power : monster or mouse?Determining the competitive structure of product-markets : practices, issues, and suggestions Business strategies in an information economy Rediscovering the marketing concept Improving data quality in sample surveys : proceedings of Marketing Science Institute Workshop Sears, Roebuck and company : the dishwasher recall Tears, cheers, and fears : the role of emotions in advertising : conference summary The role of package color in consumer purchase consideration and choise Criteria for assessing research on the effects of marketing communications : working paper .ComQ : dimensionalizing, measuring, and predicting quality of the e-tail experince A hard and a soft look at building strong brands : March 14-15, 2002, Loews Santa Monica Beach Hotel, Santa Monica, California Capabilities for forging customer relationships Dangers in using market-level data for determining promotion effects : working paper Becoming more market oriented : an exploratory study of the programmatic and market-back approaches Conference on sales promotions from the consumer, manufacturer, and retailer perspectives Managing marketing channel relationships : report of conference cosponsored by Marketing Science Institute and Duke University Development and validation of the corporate social style inventory : a measure of customer service skills 1993 report summaries "You are where you shop" : channel associations and the drivers of cross-channel variation in shopping behavior Evaluating development processes : QFD as an example A note on alternative approaches to the multidimensional scaling of similarities data 1994 report summaries Selection and clustering of image dimentions Conditions conducive to the effective use of marketing research in the corporation Toward the development of industry standards for response and nonresponse rates Shopping for appliances : consumers' strategies and patterns of information search Do pioneers really have long-term advantages? : a historical analysis The organization of marketing activities of American manufacturers Psychographics in department store imagery EEG response to advertisements in print and broadcast media Consumer research and corrective advertising : a new approach Viewers' perceptions of prime-time television advertising and characteristics of commercials perceived as informative Behavioral perspectives on pricing : the Hyatt Harborside Hotel, Boston, Massachusetts, April 27-28, 1995 : conference summary Research frontiers in interactive marketing : September 8-9, 1997, The Charles Hotel, Cambridge, Massachusetts Winners and losers in the e-commerce shakeout Customer profitability in supply chain Cross-cultural comparisons : the myth of the stereotype The effects of national culture on organizational responses to the marketing concept Advertising's affective qualities and consumer response Prelaunch forecasting of new automobiles : models and implementation Leapfrogging behavior and the purchase of industrial innovations : theory and evidence Asymmetric quality tier competition : an alternative explanation Organizational team learning for really new product development Why do consumers pay more for national brands than for store brands?Marketing communications, procedural learning, and consumer decision making The dialogue that never happens Pioneer brand advantage in Japan and the United States : working paper Direct perceptual measurement : methodology and validity Culture and consumer behavior : time for a fresh look?Motivating the industrial salesforce : the attractiveness of alternative rewards 1998 report summaries collection Deriving joint space maps of bundle compositions and market segments : an application to new product options : technical working paper Alternative strategies for strategy research in marketing Comparing dynamic consumer decision processes in real and computer-simulated environments Decomposing the effects of direct TV advertising : which ad works, when, where, and how often?The effects of brand name suggestiveness on advertising recall Electronic shopping for wine : how search costs affect consumer price sensitivity, satisfaction with merchandise, and retention Advertising exposure, loyalty, and brand purchase : a two-stage model of choice Assessing reseller performance from the supplier's perspective Total market orientation, business performance, and innovation Alliance management : a view from the past and a look to the future : working paper Operation Santa Claus : a pilot study of decision-making by children and parents Marketing costs in industrial businesses : a study of variations in manufacturers' marketing expenditures and the relationship between changes in advertising and promotion expenditure and changes in market share The voice of the customer The gray market threat to international marketing strategies A cross-national exploration of husband-wife involvement in selected household activities Improving business and academic collaboration on research in marketing The effects of merchandising and temporary promotional activities on the sales of fresh fruits and vegetables in supermarkets Backward framing through memory reconstruction Department store images : basic findings Designing successful transorganizational marketing alliances Nonmetric approaches to multivariate analysis in marketing Services marketing : new insights from consumers and managers Expert systems for marketing Psychological theories and interpretations of learning The relationship between advertising and promotion in brand strategy Marketing information and decision systems : coming of age in the '70's The advertising-sales promotion trade-off : theory and practice Perceiving competitive reactions : the value of accuracy (and paranoia) : working paper The relationship of shelf space to unit sales : a review The impact of new product introductions on the market value of firms Practitioners' conceptions of the advertising process : an initial look Seeing differently : improving the ability of organizations to anticipate and respond to the constantly changing needs of customers and markets Boundary role ambiguity in marketing positions : scale development and validation Why store brand penetration varies by retailer Testing new direct marketing offerings : the interplay of management judgment and statistical models Retail buyer decision-making in Japan : what U.S. sellers need to know : working paper New but not improved : factors that affect the development of meaningful line extensions The social capital of the top marketing team, inter-firm market learning capability, and business performance : a test of a mediating model Marketing and competition : public policy issues and research needs Referral infomediaries Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?Economic consequences of providing quality and customer satisfaction Bridging the gap between our knowledge of who" uses coupons and "why" coupons are used : working paper Bargain hunting or star gazing? : how consumers choose mutual funds Transaction decoupling : the effects of price bundling on the decision to consume Learning about markets Stochastic models of consumer choice behavior HEC symposium on advances in choice theory : cosponsored by the marketing science institute July 7-10, 1998 : graduate school of management. groupe HEC Jouy-en-Josas, France Novel product concepts from lead users : segmenting users by experience The price elasticity of selective demand : a meta-analysis of sales response models Consumer perceptions of product warranties : some preliminary findings among automobile tire purchasers The effect of manufacturer advertising on consumer prices : a managerial overview Applying attitude research in public policy Manufacturer and retailer relationships : replacing power with strategic marketing partnerships The effect of manufacturer advertising on retail pricing Age classification National account management Organizational culture and marketing : defining the research agenda Comparison advertising : issues and prospects Effects of nationality on global strategy in major American, European, and Japanese multinational companies : working paper American marketing in the European common market, 1963-1973 Predicting post-advertisement attitudes Central problems in the management of innovation User : a scale to Measure use of market research : technical working paper Americans' attitudes toward consumerism Pretest market models : a critical evaluation Manufacturing and distribution supply chain management : alliances and competition Industrial market segmentation : a nested approach Advertising repetition : a critical review of wear-in and wear-out Promoting a product line : managerial implications Competitive reactions and modes of comtetitive reasonings : downplaying the unpredictable?"Life cycle cost" : consumer information for energy decisions Company advertising with a social dimension : working paper Viewpoints on the changing consumer goods distribution scene : summary of a Marketing Science Institute Conference, May 19 and 20, 1987 Marketing metrics A niche share approach for assessing brand performance and identifying competitive groups : technical working paper Consumer trust, value, and loyalty in relational exchanges Managing innovation and new product development Brand equity : a perspective on its meaning and measurement 2001 report summaries collection A conceptual framework for understanding e-service quality : implications for future research and managerial practice The effects of television clutter : an experimental investigation Pricing process as a capability : a case study The effects of risk preference, uncertainty, and incentive compensation on salesperson motivation Market orientation : antecendents and consequences Industrial product policy : managing the existing product line Marketing communication and the hierarchy-of-effects A review and integration of research on organizational buying behavior : working paper Using dominance measures to evaluate brand extensions Developing a balanced marketing information system Affective and cognitive reactions to advertising Variety for sale : mass customization or mass confusion?Temporary promotions as a function of trade deals : a descriptive analysis Analyzing variations in advertising and promotional expenditures : key correlates in consumer, industrial, and service markets Comments on Christian Grönroos' Strategic management and marketing in the service sector Incorporating marketing into corporate planning models Advertising effects : a taxonomy and review of concepts, methods, and results from the academic literature : working paper The feelings mechanism : the impact of feelings on ad-based affect and cognition A segmentation model for the targeted marketing of consumer durables : technial working paper Choosing what I want versus rejecting what I don't want : an application of decision framing to product option choice decisions Factors affecting organizational performance : a five-country comparison Channel member response to trade programs Measuring the effect of retail store promotions on brand and store substitution Influences on children's product requests and mothers' answers : a multivariate analysis of diary data Quality and customer service : the critical focus for a firm : A conference summary Marketing communications strategies today and tomorrow : intergration, allocation, and interactive technologies : conference summary : Royal Sonesta Hotel, MA, March 24-25, 1994 Nutrition and the American consumer : a survey of interest groups Communications spending decisions for industrial products : a literature review A PL1 program for trade-off analysis Measuring social values : a multi-item adaptation to the list of values (MILOV) : working paper Management applications of retail image research The long-term impact of promotion and advertising on consumer brand choice : working paper Managerial aspects of market structure analysis and market maps Business strategic orientation, information systems strategic orientation, and strategic alignment : working paper Measuring consumer willingness to pay at the point of purchase Truth in concentration in the land of 80/20 laws Comparative product information and its interaction with brand name and product type Factor analysis : limitations and alternatives Measuring consumer perceptions of brand quality with scanner data : implications for brand equity Does market orientation matter for small firms? : working paper Exploring the usefulness of brain waves as measures of advertising response . Eeg activity reflects the content of commercials Measuring young children's preferences : the use of behaviorally anchored rating scales Effective sales promotion lessons for today : a review of twenty years of Marketing Science Institute-sponsored research Socially responsible organizational buying Managing customer-initiated contacts with manufacturers : the impact on share of category requirements and word-of-mouth behaivior A brand-switching model with implications for marketing strategies The effect of R&D-manufacturing-marketing integration on new product performance in Japanese and U.S. firms : a contingency perspective : working paper A product-market-based measure of brand equity Measuring simple preferences : an approach to blind, forced-choice product testing Children's purchase requests and parental responses : results from a diary study A knowledge-based approach for screening product innovations

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Paper

Material Type: 図書
Title: Report
Author/Editor: Marketing Science Institute
Author Heading: Marketing Science Institute
https://ci.nii.ac.jp/author/DA02846712
Publication, Distribution, etc.: Marketing Science Institute
Alternative Title: MSI Report
Place of Publication (Country Code): us
Text Language Code: en
Target Audience: 一般
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Brand extension and order of entry
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Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
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https://cir.nii.ac.jp/crid/1130000796385700480
Prior knowledge and the effect of message frames in advertising
https://cir.nii.ac.jp/crid/1130000796392618368
Multivariate time series forecasts of market share
https://cir.nii.ac.jp/crid/1130000796437720960
The marketing controller concept : an inquiry into financial/marketing relationships in selected consumer companies
https://cir.nii.ac.jp/crid/1130000796446847872
Justifying profitable pricing
https://cir.nii.ac.jp/crid/1130000796450448896
Dimensions and determinants retailer pricing strategy and tactics
https://cir.nii.ac.jp/crid/1130000796467331200
Managerial identification of competitors
https://cir.nii.ac.jp/crid/1130000796475126528
Defining and relating price, perceived quality, and perceived value
https://cir.nii.ac.jp/crid/1130000796502840960
The effect of price, brand name, and store name on buyers' perceptions of product quality : an integrative review
https://cir.nii.ac.jp/crid/1130000796515439488
Children learning to buy : the development of consumer information processing skills
https://cir.nii.ac.jp/crid/1130000796536244608
Managing brand equity : conference summary
https://cir.nii.ac.jp/crid/1130000796541452800
Market signaling and competitive bluffing : an empirical study : working paper
https://cir.nii.ac.jp/crid/1130000796610575360
Organizing the national account force
https://cir.nii.ac.jp/crid/1130000796622781952
Information support for new product development teams
https://cir.nii.ac.jp/crid/1130000796628522496
Implementing the marketing concept one employee at a time : pinpointing beliefs about customer focus as a lever for organizational renewal
https://cir.nii.ac.jp/crid/1130000796639835904
Future trends in retailing : merchandise line trands and store trends 1980-1990
https://cir.nii.ac.jp/crid/1130000796666634368
Conjoint calibration of the customer/competitor interface in industrial markets
https://cir.nii.ac.jp/crid/1130000796729342976
The nature and consequences of marketing channel intermediary commitment : working paper
https://cir.nii.ac.jp/crid/1130000796733664000
Where the rubber meets the road : a model of in-store consumer decision making
https://cir.nii.ac.jp/crid/1130000796744118400
A dynamic model of customers' usage of services : usage as an antecedent and consequence of satisfaction
https://cir.nii.ac.jp/crid/1130000796756284160
Estimating dynamic effects of market communications expenditures
https://cir.nii.ac.jp/crid/1130000796761208960
Managing hybrid marketing channels with automation
https://cir.nii.ac.jp/crid/1130000796781794816
Marketing to and serving customers through the internet
https://cir.nii.ac.jp/crid/1130000796790114176
The effects of perceived control and customer crowding on the service experience
https://cir.nii.ac.jp/crid/1130000796794311936
Analytic approaches to product and marketing planning : proceedings of workshop
https://cir.nii.ac.jp/crid/1130000796800778368
Management control of product development projects
https://cir.nii.ac.jp/crid/1130000796836078720
The development of a contingency model of comparative advertising
https://cir.nii.ac.jp/crid/1130000796853355008
Impact of sales promotions on when, what, and how much to buy
https://cir.nii.ac.jp/crid/1130000796860297856
Climbing the commitment ladder : the impact on customer commitment of disconfirmation of service expectations
https://cir.nii.ac.jp/crid/1130000796861226880
Identifying opportunities for repetition minimization
https://cir.nii.ac.jp/crid/1130000796861624448
1997 report summaries collection
https://cir.nii.ac.jp/crid/1130000796872463360
A linkage model of corporate new ventures
https://cir.nii.ac.jp/crid/1130000796875125376
Advertising's second audience : employee reactions to organizational communications : working paper
https://cir.nii.ac.jp/crid/1130000796918871936
Does pioneering advantage exist? : a cross-national comparative study
https://cir.nii.ac.jp/crid/1130000796927562112
Forming perceptions of overall quality in consumer products : a process of quality element integration : working paper
https://cir.nii.ac.jp/crid/1130000796932272256
Measurement and use of market response functions for allocating marketing resources
https://cir.nii.ac.jp/crid/1130000796934813184
Demand for and use of global account management
https://cir.nii.ac.jp/crid/1130000796962695296
Corporate culture, customer orientation, and innovativeness in Japanese firms : a quadrad analysis
https://cir.nii.ac.jp/crid/1130000796973024896
Diluting beliefs about family brands : when brand extensions have a negative impact
https://cir.nii.ac.jp/crid/1130000796988244480
Research perspectives on the performance of salespeople : selected readings
https://cir.nii.ac.jp/crid/1130000796991249792
Marketing spending for new product introduction : entrant strategy and incumbent response
https://cir.nii.ac.jp/crid/1130000796993059456
The application of information display research
https://cir.nii.ac.jp/crid/1130000796996029568
Market structure as a measure of market performance
https://cir.nii.ac.jp/crid/1130000797005126528
Toward a conceptual understanding of the antecedents of strategic alliances
https://cir.nii.ac.jp/crid/1130000797017251584
Customerization : the next revolution in mass customization
https://cir.nii.ac.jp/crid/1130000797036493312
And now for something completely different : "really" new products : conference summary : the Hyatt Harborside, Boston, MA, September 29-30, 1994
https://cir.nii.ac.jp/crid/1130000797041631232
Information processing from advertisements : toward an integrative framework
https://cir.nii.ac.jp/crid/1130000797043765248
Quality-tier competition : impacts of the "whether" decision and the direction of price change : technical working paper
https://cir.nii.ac.jp/crid/1130000797057229952
Beyond advertising and publicity : the domain of hybrid messages
https://cir.nii.ac.jp/crid/1130000797067210240
An overview of market segmentation : behavioral concepts and research approaches
https://cir.nii.ac.jp/crid/1130000797106688384
The pricing of consumer goods : theory and practice
https://cir.nii.ac.jp/crid/1130000797128819200
A crossfunctional approach to evaluating multiple line extensions for assembled products
https://cir.nii.ac.jp/crid/1130000797155358208
The effect of marketplace factors on private label penetration in grocery products
https://cir.nii.ac.jp/crid/1130000797159208448
Testing a conceptual framework for consumer service marketing
https://cir.nii.ac.jp/crid/1130000797179164160
1992 report summaries
https://cir.nii.ac.jp/crid/1130000797179219712
Modeling and measuring product development cycle time across industries : working paper
https://cir.nii.ac.jp/crid/1130000797212211584
Flexible decomposition of price promotion effects using store-level scanner data
https://cir.nii.ac.jp/crid/1130000797222262272
The long-term differentiation value of marketing communication actions
https://cir.nii.ac.jp/crid/1130000797232605952
Learning orientation, working smart, and effective selling
https://cir.nii.ac.jp/crid/1130000797234364288
Recognizing and measuring brand assets
https://cir.nii.ac.jp/crid/1130000797256102016
A framework for identifying the legal and political risks of using new information technologies to support marketing programs
https://cir.nii.ac.jp/crid/1130000797274830336
Sales forecasting methods : a survey of recent developments
https://cir.nii.ac.jp/crid/1130000797283034880
Implementing the marketing concept through a program of customer visits
https://cir.nii.ac.jp/crid/1130000797298734464
Exploring the future of consumerism
https://cir.nii.ac.jp/crid/1130000797310885504
Market orientation, performance, and the moderating influence of competitive environment
https://cir.nii.ac.jp/crid/1130000797315223296
An empirical study of marketing negotiations in the Soviet Union
https://cir.nii.ac.jp/crid/1130000797343063424
Retail patronage behavior
https://cir.nii.ac.jp/crid/1130000797359124480
Realtime response measures of television commercials : reliability, construct validity, new approaches to wearout, and potential applications for pretesting
https://cir.nii.ac.jp/crid/1130000797364804736
Organizing for radical product innovation
https://cir.nii.ac.jp/crid/1130000797366585088
The evolution of retail institutions in the United States
https://cir.nii.ac.jp/crid/1130000797372186880
Marketing consumer services : new insights
https://cir.nii.ac.jp/crid/1130000797372626688
Global market strategies of U.S. and Japanese businesses
https://cir.nii.ac.jp/crid/1130000797380923264
Research, development, and engineering metrics
https://cir.nii.ac.jp/crid/1130000797388777472
Brand managers' perceptions of the marketing communications budget allocation process
https://cir.nii.ac.jp/crid/1130000797401400320
The customer visit : an emerging practice in business-to-business marketing
https://cir.nii.ac.jp/crid/1130000797403928704
Nutrition information in the supermarket
https://cir.nii.ac.jp/crid/1130000797406128256
Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American brand personality dimensions
https://cir.nii.ac.jp/crid/1130000797408403712
The multinational corporation's degree of control over foreign subsidiaries : an empirical test of a transaction cost explanation
https://cir.nii.ac.jp/crid/1130000797414332416
Brand equity : a perspective on its meaning and measurement
https://cir.nii.ac.jp/crid/1130000797429629824
Trust and concern in consumers' perceptions of marketing information management practices
https://cir.nii.ac.jp/crid/1130000797451870720
Commercial adoption of advances in the analysis of scanner data
https://cir.nii.ac.jp/crid/1130000797474511360
Sales force performance and turnover
https://cir.nii.ac.jp/crid/1130000797505272960
Promoting effective selling alliances : the roles of trust and organizational differences : technical working paper
https://cir.nii.ac.jp/crid/1130000797515324160
New product models : practice, shortcomings, and desired improvements
https://cir.nii.ac.jp/crid/1130000797531837312
The effect of market orientation on business profitability
https://cir.nii.ac.jp/crid/1130000797573565824
CRISP : Customer response-based iterative segmentation procedures for response modeling in direct marketing : technical working paper
https://cir.nii.ac.jp/crid/1130000797610025728
Consumer participation in mailing lists : a field experiment : working paper
https://cir.nii.ac.jp/crid/1130000797618333440
Consumers' perceptions of the assortment offered in a grocery category : the impact of item reduction
https://cir.nii.ac.jp/crid/1130000797624407040
Market share and growth are not good predictors of the A/S ratio
https://cir.nii.ac.jp/crid/1130000797625241088
Measuring marketing productivity : linking marketing to financial returns, Octorber 3-4, 2002, The Fairmont Hotel, Dallas, Texas
https://cir.nii.ac.jp/crid/1130000797627091328
Effects of television advertising on consumer socialization
https://cir.nii.ac.jp/crid/1130000797633872768
The capabilities of market-driven organaizations
https://cir.nii.ac.jp/crid/1130000797653053696
Support systems for national account management programs : promises made, promises kept
https://cir.nii.ac.jp/crid/1130000797676951808
Paradoxes of technology : consumer cognizance, emotions, and coping strategies
https://cir.nii.ac.jp/crid/1130000797689595136
Marketers' information practices and privacy concerns : how willing are consumers to provide personal information for shopping benefits?
https://cir.nii.ac.jp/crid/1130000797694385024
From density to destiny : using spatial analysis for early predicition of new product success
https://cir.nii.ac.jp/crid/1130000797698776704
Parent under pressure : influences on mothers' responses to children's purchase requests
https://cir.nii.ac.jp/crid/1130000797706939648
The relationship between advertising and promotion : some observations, speculations, and hypotheses
https://cir.nii.ac.jp/crid/1130000797755627904
Cooperative advertising : practices and problems
https://cir.nii.ac.jp/crid/1130000797759084672
A framework for the comparison of marketing models : a delphi study
https://cir.nii.ac.jp/crid/1130000797764320640
Strategic market analysis : top-down and bottom-up approaches
https://cir.nii.ac.jp/crid/1130000797775200384
Altering message spacing to enhance memory of television commercials
https://cir.nii.ac.jp/crid/1130000797795242880
Factors influencing grocery retailers' support of trade promotions
https://cir.nii.ac.jp/crid/1130000797823472512
Global branding
https://cir.nii.ac.jp/crid/1130000797828745728
Examining the impact of destructive acts in marketing channel relationships
https://cir.nii.ac.jp/crid/1130000797834874368
Towards a system for monitoring brand health from store scanner data
https://cir.nii.ac.jp/crid/1130000797848776064
Market orientation and business performance : an analysis of panel data
https://cir.nii.ac.jp/crid/1130000797849993856
Proceedings of the marketing science institute 20th anniversary conference : October 29-30, 1981
https://cir.nii.ac.jp/crid/1130000797878329344
Marketing costs in consumer goods industries
https://cir.nii.ac.jp/crid/1130000797886061440
The salesperson as outside agent or employee : a transaction cost analysis
https://cir.nii.ac.jp/crid/1130000797905675264
Competitive market strategies : some generalizations and hypotheses
https://cir.nii.ac.jp/crid/1130000797916942848
Consumer generalization of nutrient content claims in advertising : working paper
https://cir.nii.ac.jp/crid/1130000797934806016
Behavioral explanations for asymmetric price competition
https://cir.nii.ac.jp/crid/1130000797935254528
What is the true value of a lost customer?
https://cir.nii.ac.jp/crid/1130000797944903168
Product managers' use of scanner data : a story of organizational learning
https://cir.nii.ac.jp/crid/1130000797952583168
Preproduction market potential assessment of innovative consumer products
https://cir.nii.ac.jp/crid/1130000797964801792
On the conduct of in-store field experiments
https://cir.nii.ac.jp/crid/1130000797966477440
The effects of switching costs on the termination of distribution channel relationships
https://cir.nii.ac.jp/crid/1130000797966901248
Price and brand name as indicators of quality dimensions
https://cir.nii.ac.jp/crid/1130000797976003968
The relationship between advertising and promotion in brand strategy
https://cir.nii.ac.jp/crid/1130000797995571968
Relationship governance in a vertical network context
https://cir.nii.ac.jp/crid/1130000798043932032
Developing customers, products, and markets for services : the Hyatt Harborside Hotel, Boston, Massachusetts, December 7-8, 1995 : conference summary
https://cir.nii.ac.jp/crid/1130000798055129728
What makes consumers pay more for national brands than for store brands : image or quality?
https://cir.nii.ac.jp/crid/1130000798095552896
Evolving relationships of retailers and manufacturers
https://cir.nii.ac.jp/crid/1130000798098779392
Consumers' time expenditures : a behavioral model and empirical test
https://cir.nii.ac.jp/crid/1130000798101779712
The strategic role of the salesperson in established buyer-seller relationships : working paper
https://cir.nii.ac.jp/crid/1130000798140081920
Defining, measuring, and managing brand equity
https://cir.nii.ac.jp/crid/1130000798156153216
Consumer decision processes in automobile purchasing : an exploratory study
https://cir.nii.ac.jp/crid/1130000798168255872
Selecting, evaluating, and updating prospects in direct mail marketing : technical working paper
https://cir.nii.ac.jp/crid/1130000798195718272
Payoffs from participating in complementary product strategies : working paper
https://cir.nii.ac.jp/crid/1130000798236160000
Behavioral and attitudinal measures of the relative importance of product attributes : the case of cold breakfast cereals
https://cir.nii.ac.jp/crid/1130000798240493824
Industrial product policy : viewpoints and issues
https://cir.nii.ac.jp/crid/1130000798242303232
Antecedents and consequences of customer value : testing an expanded framework
https://cir.nii.ac.jp/crid/1130000798243165056
Integrating mechanisms for marketing and R & D : commentary
https://cir.nii.ac.jp/crid/1130000798251850880
Analytic approaches to product and marketing planning : the second conference : proceedings of conference
https://cir.nii.ac.jp/crid/1130000798260937472
Receptivity to innovation : its relationship to the marketing of new industrial products
https://cir.nii.ac.jp/crid/1130000798271634304
An empirical examination of relationships in an extended service quality model
https://cir.nii.ac.jp/crid/1130000798282724992
What research says about a proposed code on television advertising for children
https://cir.nii.ac.jp/crid/1130000798292308736
The salesperson as a marketing strategist : the relationship between field sales performance and insight about oneʾs customers
https://cir.nii.ac.jp/crid/1130000798329262080
Consumer socialization
https://cir.nii.ac.jp/crid/1130000798342343552
The impact of price forecasting on strategic planning : the case of petrochemicals
https://cir.nii.ac.jp/crid/1130000798363415808
A multiple exposure study of the effects of comparative and noncomparative television commercials on cognitive response, recall, and message acceptance
https://cir.nii.ac.jp/crid/1130000798365004800
Advertising effectiveness in a crowded television environment
https://cir.nii.ac.jp/crid/1130000798382893568
An approach to assess the importance of brand equity in acquisition decisions/ Vijay Mahajan, Vithala R. Rao, and Rajendra K. Srivastava
https://cir.nii.ac.jp/crid/1130000798388561408
The use of developmental and evaluative market research
https://cir.nii.ac.jp/crid/1130000798391151744
Market structure analysis of new product, market, and communication opportunities
https://cir.nii.ac.jp/crid/1130000798398073856
Servqual : a multiple-item scale for measuring customer perceptions of service quality
https://cir.nii.ac.jp/crid/1130282268643040384
Evaluating the effects on consumer advertising on market position over time : how to tell whether advertising ever works : a conference summary
https://cir.nii.ac.jp/crid/1130282268664237824
Retail assortments-some theoretical and applied problems
https://cir.nii.ac.jp/crid/1130282268671418880
The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value : working paper
https://cir.nii.ac.jp/crid/1130282268677854720
The primacy of the idea itself as a predictor of new product success
https://cir.nii.ac.jp/crid/1130282268694008704
National brand and store brand price competition : who hurts whom? : technical working paper
https://cir.nii.ac.jp/crid/1130282268699878400
Toward understanding and controlling customer dissatisfaction with waiting
https://cir.nii.ac.jp/crid/1130282268704527232
Young scholars program : January 11-14, 2001, Marriott Hotel, Park City, Utah
https://cir.nii.ac.jp/crid/1130282268761911168
Consumerism and advertising : a U.S. management perspective
https://cir.nii.ac.jp/crid/1130282268764761344
PIMS : a breakthrough in strategic planning
https://cir.nii.ac.jp/crid/1130282268777943680
Conceptualization and measurement of consumer satisfaction and dissatisfaction : proceedings of Conference conducted by Marketing Science Institute
https://cir.nii.ac.jp/crid/1130282268791932288
Cooperative advertising, its uses and effectiveness : some preliminary hypotheses
https://cir.nii.ac.jp/crid/1130282268810597376
The effect of store brand share on retail margins : an empirical analysis
https://cir.nii.ac.jp/crid/1130282268825616896
Global innovation of new products and services
https://cir.nii.ac.jp/crid/1130282268883784448
The applied art of analyzing a decision
https://cir.nii.ac.jp/crid/1130282268888788736
Identifying competitive product-market boundaries : strategic and analytical issues
https://cir.nii.ac.jp/crid/1130282268906943488
Social alliances : company/nonprofit collaboration
https://cir.nii.ac.jp/crid/1130282268910405760
Brands, brand managers, and the management of brands : where to next?
https://cir.nii.ac.jp/crid/1130282268914618112
Making more effective use of market information : a conference summary
https://cir.nii.ac.jp/crid/1130282268925150976
Consider uncertainty and implementation in evaluating market information systems : working paper
https://cir.nii.ac.jp/crid/1130282268966392192
Adaptive designs for likert-type data : an approach for implementing marketing surveys
https://cir.nii.ac.jp/crid/1130282268971897728
Experimental research on the effects of TV clutter : dealing with a difficult media environment
https://cir.nii.ac.jp/crid/1130282268976524672
Managing customer satisfaction in consumer service businesses
https://cir.nii.ac.jp/crid/1130282269020332416
Validating a dial-turning instrument for real-time measurement of affective and ebaluative responses to advertising
https://cir.nii.ac.jp/crid/1130282269022038784
The ownership effect in consumer responses to brand line stretches
https://cir.nii.ac.jp/crid/1130282269025034496
Driving customer equity : linking customer lifetime value to strategic marketing decisions
https://cir.nii.ac.jp/crid/1130282269045916288
Prepurchase preference and postconsumption satisfaction in a service exchange : working paper
https://cir.nii.ac.jp/crid/1130282269081172992
Marketing performance : a conceptual framework
https://cir.nii.ac.jp/crid/1130282269093208320
Using information technology to reduce coordination breakdowns in customer support teams : technical working paper
https://cir.nii.ac.jp/crid/1130282269103293568
Metrics to value R&D : an annotated bibliography : special report
https://cir.nii.ac.jp/crid/1130282269119899264
Working wife and nonworking wife families as a basis for market segmentation
https://cir.nii.ac.jp/crid/1130282269138556416
Using mini-concepts to identify opportunities for really new product functions : working paper
https://cir.nii.ac.jp/crid/1130282269143249792
Increasing environmental sensitivity via workplace experiences : working paper
https://cir.nii.ac.jp/crid/1130282269184052480
The incumbent's curse? : incumbency, size, and radical product innovation
https://cir.nii.ac.jp/crid/1130282269198107648
The effect of fast market responsiveness on supply partnerships : working paper
https://cir.nii.ac.jp/crid/1130282269210368384
Divide and prosper : effects of partitioned prices on consumers' price recall and demand
https://cir.nii.ac.jp/crid/1130282269229175680
A framework for research issues raised at the MSI/DUKE channels conference
https://cir.nii.ac.jp/crid/1130282269235950336
Varied consumer choice behavior : a theory, some empirical results, and their practical consequences
https://cir.nii.ac.jp/crid/1130282269239342080
The effects of sequential introduction of brand extensions
https://cir.nii.ac.jp/crid/1130282269245337600
Communication and control processes in the delivery of service quality
https://cir.nii.ac.jp/crid/1130282269249136512
Achieving strategic advantages in buyer-supplier relationships : working paper
https://cir.nii.ac.jp/crid/1130282269263266048
Unobtrusive marketing research techniques
https://cir.nii.ac.jp/crid/1130282269273875712
Point-of-purchase behavior and price perceptions of supermarket shoppers
https://cir.nii.ac.jp/crid/1130282269279430656
A cross-national and longitudinal study of product-country images with a focus on the U.S. and Japan
https://cir.nii.ac.jp/crid/1130282269284190976
Assessing when increased media weight helps sales of real-world brands
https://cir.nii.ac.jp/crid/1130282269285933696
2000 report summaries collection
https://cir.nii.ac.jp/crid/1130282269291011328
Innovative market research for breakthrough product design
https://cir.nii.ac.jp/crid/1130282269308040448
Theory and application of defensive strategy
https://cir.nii.ac.jp/crid/1130282269321995520
The relationship between recall, cognitive responses, and advertising effectiveness : effects of delay and context
https://cir.nii.ac.jp/crid/1130282269327094144
The adoption of marketing and sales automation : a model to explore benefits and risks
https://cir.nii.ac.jp/crid/1130282269327537024
Superior customer value and business performance : the strong evidence for a market-driven culture
https://cir.nii.ac.jp/crid/1130282269329237760
A model of customer satisfaction with service encounters involving failure and recovery
https://cir.nii.ac.jp/crid/1130282269339500544
Simulation methods as an aid to designing market map studies : a managerial review
https://cir.nii.ac.jp/crid/1130282269347559680
Is household-specific targeting worth it? : technical working paper
https://cir.nii.ac.jp/crid/1130282269369361664
Marketing and the changing information environment : implications for strategy, structure, and the marketing mix
https://cir.nii.ac.jp/crid/1130282269385512576
Developing a balanced markting information system
https://cir.nii.ac.jp/crid/1130282269391449856
Business buying behavior : a conference summary
https://cir.nii.ac.jp/crid/1130282269434568320
Price-matching refund policies as signals of store price image
https://cir.nii.ac.jp/crid/1130282269445689344
Designing positively evaluated logos : working paper
https://cir.nii.ac.jp/crid/1130282269449944064
Understanding market orientation : a prospectively designed meta-analysis of three market orientation scales : working paper
https://cir.nii.ac.jp/crid/1130282269451648768
Does "country-of-origin" matter? : some findings from a cross-cultural study of consumer views about foreign products
https://cir.nii.ac.jp/crid/1130282269520095360
Information and redress : consumer needs and company responses, the case of the personal care industry
https://cir.nii.ac.jp/crid/1130282269520564224
Conceptualizing and testing a dynamic process model of service quality
https://cir.nii.ac.jp/crid/1130282269523136384
What does it take to take advantage of product innovation ? : working paper
https://cir.nii.ac.jp/crid/1130282269524855808
Will it ever fly? modeling the takeoff of really new consumer durables
https://cir.nii.ac.jp/crid/1130282269541583616
Getting returns from service quality : is the conventional wisdom wrong?
https://cir.nii.ac.jp/crid/1130282269547233920
Theories of entry
https://cir.nii.ac.jp/crid/1130282269552696960
Behavioral research on personal selling : a review of some recent studies of interaction and influence processes in sales situations
https://cir.nii.ac.jp/crid/1130282269599370368
The use of pledges to build and sustain commitment in distribution channels
https://cir.nii.ac.jp/crid/1130282269609254528
What will the future bring? dominance, technology expectations, and radical innovation
https://cir.nii.ac.jp/crid/1130282269620583936
Labeling research--the state of the art
https://cir.nii.ac.jp/crid/1130282269648631680
Consumer satisfaction and dissatisfaction : perspectives and overview
https://cir.nii.ac.jp/crid/1130282269667025536
Relationships between changes in industrial advertising and promotion expenditures and changes in market share
https://cir.nii.ac.jp/crid/1130282269673883136
Salesforce compensation : insights from management science
https://cir.nii.ac.jp/crid/1130282269673895552
Sustained spending and persistent response : a new look at long-term marketing profitability
https://cir.nii.ac.jp/crid/1130282269724997504
Brand constructs : the complementarity of consumer associative networks and multidimensional scaling
https://cir.nii.ac.jp/crid/1130282269818192384
Profitability and market structure : an analysis of major manufacturers of nondurable consumer products
https://cir.nii.ac.jp/crid/1130282269827159552
The effects of felt involvement on consumers' attention and comprehension processes
https://cir.nii.ac.jp/crid/1130282269871046912
Validation of mother-child purchase influence frequency reports by the multitrait-multimethod matrix
https://cir.nii.ac.jp/crid/1130282269872337280
Success in high technology markets : is marketing capability critical?
https://cir.nii.ac.jp/crid/1130282269885702272
Concentration, promotion, and market share stability in the pharmaceutical industry
https://cir.nii.ac.jp/crid/1130282269890367744
Organizational capacities for sustained product innovation
https://cir.nii.ac.jp/crid/1130282269890854912
Shopping behavior and consumer preference for store price format : why "large basket" shoppers prefer EDLP
https://cir.nii.ac.jp/crid/1130282269929255936
Measuring product development time to improve the development process
https://cir.nii.ac.jp/crid/1130282269937424000
Promotion has a negative effect on brand evaluations-or does it ? : additional disconfirming evidence : special report
https://cir.nii.ac.jp/crid/1130282269951215488
Decision difficulty in bundle choice : the role of complexity, uniqueness, and similarity
https://cir.nii.ac.jp/crid/1130282269952146304
Seeing the voice of the customer : the zaltman metaphor elicitation technique
https://cir.nii.ac.jp/crid/1130282269955046656
The value of segmented advertising appeals--an exploratory study
https://cir.nii.ac.jp/crid/1130282269960640384
LAPD : estimating distribution of consumer utility preference from scanner-panel data to infer patterns of competition : technical working paper
https://cir.nii.ac.jp/crid/1130282269964971648
Marketing issues - challenges for marketing in the 1980's
https://cir.nii.ac.jp/crid/1130282269975691136
Marketing and economic performance : meaning and measurement
https://cir.nii.ac.jp/crid/1130282270008873344
Conceptualizing, measuring, and managing customer-based brand equity
https://cir.nii.ac.jp/crid/1130282270012774144
The nature and determinants of customer expectations of service
https://cir.nii.ac.jp/crid/1130282270015343488
Strategic management and marketing in the service sector
https://cir.nii.ac.jp/crid/1130282270029909376
The dialogue that happened : proceedings of workshop on the private costs of Regulation
https://cir.nii.ac.jp/crid/1130282270041155456
Superiority in customer relationship management : consequences for competitive advantage and performance
https://cir.nii.ac.jp/crid/1130282270045592960
Consumer search and decision problems in a transitional economy : Hungary, 1989-1992
https://cir.nii.ac.jp/crid/1130282270111941248
Carry-over effects in advertising communication : evidence and hypotheses form behavioral science
https://cir.nii.ac.jp/crid/1130282270130007808
A model of distributor firm and manufacturer firm working partnerships
https://cir.nii.ac.jp/crid/1130282270130429696
Determining inter-brand substitutability through survey measurement of consumer preference structures
https://cir.nii.ac.jp/crid/1130282270130868736
The nature of organizational search in high-technology markets
https://cir.nii.ac.jp/crid/1130282270209028480
Knowledge, motivation, and adaptive behavior : a framework for improving selling effectiveness
https://cir.nii.ac.jp/crid/1130282270212892160
Marketing in nonprofit organizations
https://cir.nii.ac.jp/crid/1130282270213307392
Consumer research inputs to public policy and legal decisions : workshop report -- summary version
https://cir.nii.ac.jp/crid/1130282270213353856
Using brain-wave measures to assess advertising effects
https://cir.nii.ac.jp/crid/1130282270230609280
Marketing and the public interest : proceedings of a symposium
https://cir.nii.ac.jp/crid/1130282270306533248
MSI reports
https://cir.nii.ac.jp/crid/1130282270347747840
Marketing industrial services in Japan and the United States : it's not just "who you know" : working paper
https://cir.nii.ac.jp/crid/1130282270364953728
The world according to e : e-commerce and e-customers : December 2-3, 1999, Hyatt Regency, Coral Gables, Florida
https://cir.nii.ac.jp/crid/1130282270367145344
Product characteristic and price : their effect on brand preference in a consumer durables market
https://cir.nii.ac.jp/crid/1130282270381107840
Factors affecting information search for consumer durables
https://cir.nii.ac.jp/crid/1130282270411140096
An examination of product and market characteristics that affect the financial outcomes of brand extensions
https://cir.nii.ac.jp/crid/1130282270421085440
A model-based approach for planning and developing a family of technology-based products
https://cir.nii.ac.jp/crid/1130282270444508288
National account management : emerging insights
https://cir.nii.ac.jp/crid/1130282270454868992
A conceptual model of service quality and its implications for future research
https://cir.nii.ac.jp/crid/1130282270455729920
The organizational context of industrial buying behavior
https://cir.nii.ac.jp/crid/1130282270457005824
Threats to validity in quasi-experimental evaluations of consumer protection reforms : a critical review of extant research
https://cir.nii.ac.jp/crid/1130282270466913664
Organizational buying behavior : a state-of-the-art review and conceptualization
https://cir.nii.ac.jp/crid/1130282270472120960
Consumer problems and consumerism : analysis of calls to a consumer hot line
https://cir.nii.ac.jp/crid/1130282270474248704
Econometric measurement of the duration of the advertising effect on sales
https://cir.nii.ac.jp/crid/1130282270516187648
Slotting allowances and fees : schools of thought and the views of practicing managers
https://cir.nii.ac.jp/crid/1130282270562964224
Discontinuities, value delivery, and the share-returns association : a re-examination of the "share-causes-profits" controversy
https://cir.nii.ac.jp/crid/1130282270572391040
A strategic framework for diagnosing manufacturer-reseller conflict
https://cir.nii.ac.jp/crid/1130282270581464704
To Standardize or not to standardize : marketing mix effectiveness in Europe : technical working paper
https://cir.nii.ac.jp/crid/1130282270599288448
Market knowledge management : Octorber 15-16, 1998, La Mansión del Rio, San Antonio, Texas
https://cir.nii.ac.jp/crid/1130282270600192512
The impact of price promotions on a brand's market share, sales pattern, and profitability
https://cir.nii.ac.jp/crid/1130282270601401088
The effects of involvement and executional factors of a television commercial on brand attitude formation
https://cir.nii.ac.jp/crid/1130282270602275712
Do American businesses use global strategy?
https://cir.nii.ac.jp/crid/1130282270620036096
Environment, strategy, and the use of computer-based data : case studies in product management
https://cir.nii.ac.jp/crid/1130282270629548160
Determinants of salesforce performance
https://cir.nii.ac.jp/crid/1130282270653358592
The market value of trademarks measured via trademark litigation
https://cir.nii.ac.jp/crid/1130282270655975808
A model incorporating promotion signal sensitivity for prescribing retailer promotion policy
https://cir.nii.ac.jp/crid/1130282270665455488
Marketing performance assessment : an exploratory investigation into current practice and the role of firm orientation
https://cir.nii.ac.jp/crid/1130282270677665920
Designing recognizable logos : working paper
https://cir.nii.ac.jp/crid/1130282270681494784
Recommended cases in marketing--the experts' choices
https://cir.nii.ac.jp/crid/1130282270682746496
Capturing evolving visit behaivior in clickstream data
https://cir.nii.ac.jp/crid/1130282270685906560
Implementing global account management in multinational corporations
https://cir.nii.ac.jp/crid/1130282270695379968
What is the short-term effect of advertising?
https://cir.nii.ac.jp/crid/1130282270706138624
Competitors as sources of innovative marketing strategies
https://cir.nii.ac.jp/crid/1130282270717440384
Priorities for research in strategic marketing
https://cir.nii.ac.jp/crid/1130282270736428288
Organizational innovation for effective new product development : The Hyatt Harborside Hotel, Boston, Massachusetts, September 14-15, 1995 : conference summary
https://cir.nii.ac.jp/crid/1130282270748559872
Consumer knowledge of normal prices : an exploratory study and framework
https://cir.nii.ac.jp/crid/1130282270749415040
Valuing market strategies
https://cir.nii.ac.jp/crid/1130282270750269568
Trade promotion by grocery products manufacturers : a managerial perspective
https://cir.nii.ac.jp/crid/1130282270760216576
Consumerism and beyond : research perspectives on the future social environment : proceedings of conference
https://cir.nii.ac.jp/crid/1130282270765375104
A working consensus to collaborate : a field study of manufacturer-supplier dyads
https://cir.nii.ac.jp/crid/1130282270820082816
Market-based assets and shareholder value : a framework for analysis
https://cir.nii.ac.jp/crid/1130282270822704512
The nonresponse problem in consumer telephone surveys
https://cir.nii.ac.jp/crid/1130282270827805440
Service quality implementation : the effects of organizational socialization and managerial actions on customer-contact employee behaviors
https://cir.nii.ac.jp/crid/1130282270846536832
Brand choice, purchase incidence, and segmentation : an integrated modeling approach
https://cir.nii.ac.jp/crid/1130282270859951360
Organizational buying behavior : a state of the art review and conceptualization
https://cir.nii.ac.jp/crid/1130282270879784704
Competing in a deregulated or volatile market
https://cir.nii.ac.jp/crid/1130282270890172928
Technological change in the food industry
https://cir.nii.ac.jp/crid/1130282270891069440
Economic foundations for pricing
https://cir.nii.ac.jp/crid/1130282270891086208
The role of strategic planning in consumer-marketing businesses
https://cir.nii.ac.jp/crid/1130282270895830784
Proceedings of the First ORSA/TIMS Special Interest Conference on Market Measurement and Analysis
https://cir.nii.ac.jp/crid/1130282270906595456
The amount and direction of effort : an attributional study of salesperson motivation
https://cir.nii.ac.jp/crid/1130282270912687488
Customer relationship management : strategies and company-wide implementation, July 11-12, 2002, INSEAD, Fontainebleau, France
https://cir.nii.ac.jp/crid/1130282270921934336
Brand equity and the marketing mix : creating customer value : conference summary
https://cir.nii.ac.jp/crid/1130282270923136128
Consumer intention to adopt interactive teleshopping : working paper
https://cir.nii.ac.jp/crid/1130282270930933120
Entering new markets : strategies and performance
https://cir.nii.ac.jp/crid/1130282270941321600
From decision support to decision automation : a 2020 vision
https://cir.nii.ac.jp/crid/1130282270947017472
Retail power : monster or mouse?
https://cir.nii.ac.jp/crid/1130282270956493952
Determining the competitive structure of product-markets : practices, issues, and suggestions
https://cir.nii.ac.jp/crid/1130282270999748992
Business strategies in an information economy
https://cir.nii.ac.jp/crid/1130282271007542016
Rediscovering the marketing concept
https://cir.nii.ac.jp/crid/1130282271020042112
Improving data quality in sample surveys : proceedings of Marketing Science Institute Workshop
https://cir.nii.ac.jp/crid/1130282271060646528
Sears, Roebuck and company : the dishwasher recall
https://cir.nii.ac.jp/crid/1130282271063261056
Tears, cheers, and fears : the role of emotions in advertising : conference summary
https://cir.nii.ac.jp/crid/1130282271077111680
The role of package color in consumer purchase consideration and choise
https://cir.nii.ac.jp/crid/1130282271094920064
Criteria for assessing research on the effects of marketing communications : working paper
https://cir.nii.ac.jp/crid/1130282271142112256
.ComQ : dimensionalizing, measuring, and predicting quality of the e-tail experince
https://cir.nii.ac.jp/crid/1130282271154777216
A hard and a soft look at building strong brands : March 14-15, 2002, Loews Santa Monica Beach Hotel, Santa Monica, California
https://cir.nii.ac.jp/crid/1130282271188715904
Capabilities for forging customer relationships
https://cir.nii.ac.jp/crid/1130282271195612288
Dangers in using market-level data for determining promotion effects : working paper
https://cir.nii.ac.jp/crid/1130282271225433600
Becoming more market oriented : an exploratory study of the programmatic and market-back approaches
https://cir.nii.ac.jp/crid/1130282271231981696
Conference on sales promotions from the consumer, manufacturer, and retailer perspectives
https://cir.nii.ac.jp/crid/1130282271270692864
Managing marketing channel relationships : report of conference cosponsored by Marketing Science Institute and Duke University
https://cir.nii.ac.jp/crid/1130282271280271744
Development and validation of the corporate social style inventory : a measure of customer service skills
https://cir.nii.ac.jp/crid/1130282271282907904
1993 report summaries
https://cir.nii.ac.jp/crid/1130282271294676992
"You are where you shop" : channel associations and the drivers of cross-channel variation in shopping behavior
https://cir.nii.ac.jp/crid/1130282271296064896
Evaluating development processes : QFD as an example
https://cir.nii.ac.jp/crid/1130282271314154496
A note on alternative approaches to the multidimensional scaling of similarities data
https://cir.nii.ac.jp/crid/1130282271338894464
1994 report summaries
https://cir.nii.ac.jp/crid/1130282271345864448
Selection and clustering of image dimentions
https://cir.nii.ac.jp/crid/1130282271351928192
Conditions conducive to the effective use of marketing research in the corporation
https://cir.nii.ac.jp/crid/1130282271371566464
Toward the development of industry standards for response and nonresponse rates
https://cir.nii.ac.jp/crid/1130282271372812288
Shopping for appliances : consumers' strategies and patterns of information search
https://cir.nii.ac.jp/crid/1130282271381058816
Do pioneers really have long-term advantages? : a historical analysis
https://cir.nii.ac.jp/crid/1130282271392313344
The organization of marketing activities of American manufacturers
https://cir.nii.ac.jp/crid/1130282271408425984
Psychographics in department store imagery
https://cir.nii.ac.jp/crid/1130282271434004224
EEG response to advertisements in print and broadcast media
https://cir.nii.ac.jp/crid/1130282271437939072
Consumer research and corrective advertising : a new approach
https://cir.nii.ac.jp/crid/1130282271440925312
Viewers' perceptions of prime-time television advertising and characteristics of commercials perceived as informative
https://cir.nii.ac.jp/crid/1130282271445698432
Behavioral perspectives on pricing : the Hyatt Harborside Hotel, Boston, Massachusetts, April 27-28, 1995 : conference summary
https://cir.nii.ac.jp/crid/1130282271447453184
Research frontiers in interactive marketing : September 8-9, 1997, The Charles Hotel, Cambridge, Massachusetts
https://cir.nii.ac.jp/crid/1130282271453995136
Winners and losers in the e-commerce shakeout
https://cir.nii.ac.jp/crid/1130282271457115648
Customer profitability in supply chain
https://cir.nii.ac.jp/crid/1130282271465779328
Cross-cultural comparisons : the myth of the stereotype
https://cir.nii.ac.jp/crid/1130282271468263168
The effects of national culture on organizational responses to the marketing concept
https://cir.nii.ac.jp/crid/1130282271497000192
Advertising's affective qualities and consumer response
https://cir.nii.ac.jp/crid/1130282271497178880
Prelaunch forecasting of new automobiles : models and implementation
https://cir.nii.ac.jp/crid/1130282271514700416
Leapfrogging behavior and the purchase of industrial innovations : theory and evidence
https://cir.nii.ac.jp/crid/1130282271519911936
Asymmetric quality tier competition : an alternative explanation
https://cir.nii.ac.jp/crid/1130282271538193408
Organizational team learning for really new product development
https://cir.nii.ac.jp/crid/1130282271539935488
Why do consumers pay more for national brands than for store brands?
https://cir.nii.ac.jp/crid/1130282271565093376
Marketing communications, procedural learning, and consumer decision making
https://cir.nii.ac.jp/crid/1130282271565507840
The dialogue that never happens
https://cir.nii.ac.jp/crid/1130282271587687296
Pioneer brand advantage in Japan and the United States : working paper
https://cir.nii.ac.jp/crid/1130282271592993536
Direct perceptual measurement : methodology and validity
https://cir.nii.ac.jp/crid/1130282271601251840
Culture and consumer behavior : time for a fresh look?
https://cir.nii.ac.jp/crid/1130282271608624896
Motivating the industrial salesforce : the attractiveness of alternative rewards
https://cir.nii.ac.jp/crid/1130282271649924992
1998 report summaries collection
https://cir.nii.ac.jp/crid/1130282271664761728
Deriving joint space maps of bundle compositions and market segments : an application to new product options : technical working paper
https://cir.nii.ac.jp/crid/1130282271689545984
Alternative strategies for strategy research in marketing
https://cir.nii.ac.jp/crid/1130282271700362752
Comparing dynamic consumer decision processes in real and computer-simulated environments
https://cir.nii.ac.jp/crid/1130282271701680384
Decomposing the effects of direct TV advertising : which ad works, when, where, and how often?
https://cir.nii.ac.jp/crid/1130282271715625600
The effects of brand name suggestiveness on advertising recall
https://cir.nii.ac.jp/crid/1130282271749853952
Electronic shopping for wine : how search costs affect consumer price sensitivity, satisfaction with merchandise, and retention
https://cir.nii.ac.jp/crid/1130282271759413504
Advertising exposure, loyalty, and brand purchase : a two-stage model of choice
https://cir.nii.ac.jp/crid/1130282271776199936
Assessing reseller performance from the supplier's perspective
https://cir.nii.ac.jp/crid/1130282271776233472
Total market orientation, business performance, and innovation
https://cir.nii.ac.jp/crid/1130282271789812480
Alliance management : a view from the past and a look to the future : working paper
https://cir.nii.ac.jp/crid/1130282271829645824
Operation Santa Claus : a pilot study of decision-making by children and parents
https://cir.nii.ac.jp/crid/1130282271833099264
Marketing costs in industrial businesses : a study of variations in manufacturers' marketing expenditures and the relationship between changes in advertising and promotion expenditure and changes in market share
https://cir.nii.ac.jp/crid/1130282271851543808
The voice of the customer
https://cir.nii.ac.jp/crid/1130282271854780416
The gray market threat to international marketing strategies
https://cir.nii.ac.jp/crid/1130282271855206016
A cross-national exploration of husband-wife involvement in selected household activities
https://cir.nii.ac.jp/crid/1130282271866499200
Improving business and academic collaboration on research in marketing
https://cir.nii.ac.jp/crid/1130282271867789568
The effects of merchandising and temporary promotional activities on the sales of fresh fruits and vegetables in supermarkets
https://cir.nii.ac.jp/crid/1130282271911125760
Backward framing through memory reconstruction
https://cir.nii.ac.jp/crid/1130282271915088128
Department store images : basic findings
https://cir.nii.ac.jp/crid/1130282271921532416
Designing successful transorganizational marketing alliances
https://cir.nii.ac.jp/crid/1130282271946705408
Nonmetric approaches to multivariate analysis in marketing
https://cir.nii.ac.jp/crid/1130282272020906112
Services marketing : new insights from consumers and managers
https://cir.nii.ac.jp/crid/1130282272039092864
Expert systems for marketing
https://cir.nii.ac.jp/crid/1130282272045640192
Psychological theories and interpretations of learning
https://cir.nii.ac.jp/crid/1130282272073417600
The relationship between advertising and promotion in brand strategy
https://cir.nii.ac.jp/crid/1130282272076049408
Marketing information and decision systems : coming of age in the '70's
https://cir.nii.ac.jp/crid/1130282272082118400
The advertising-sales promotion trade-off : theory and practice
https://cir.nii.ac.jp/crid/1130282272089068288
Perceiving competitive reactions : the value of accuracy (and paranoia) : working paper
https://cir.nii.ac.jp/crid/1130282272089102208
The relationship of shelf space to unit sales : a review
https://cir.nii.ac.jp/crid/1130282272129043456
The impact of new product introductions on the market value of firms
https://cir.nii.ac.jp/crid/1130282272138100480
Practitioners' conceptions of the advertising process : an initial look
https://cir.nii.ac.jp/crid/1130282272150231296
Seeing differently : improving the ability of organizations to anticipate and respond to the constantly changing needs of customers and markets
https://cir.nii.ac.jp/crid/1130282272159828352
Boundary role ambiguity in marketing positions : scale development and validation
https://cir.nii.ac.jp/crid/1130282272195399296
Why store brand penetration varies by retailer
https://cir.nii.ac.jp/crid/1130282272225048576
Testing new direct marketing offerings : the interplay of management judgment and statistical models
https://cir.nii.ac.jp/crid/1130282272240276224
Retail buyer decision-making in Japan : what U.S. sellers need to know : working paper
https://cir.nii.ac.jp/crid/1130282272274606336
New but not improved : factors that affect the development of meaningful line extensions
https://cir.nii.ac.jp/crid/1130282272293306368
The social capital of the top marketing team, inter-firm market learning capability, and business performance : a test of a mediating model
https://cir.nii.ac.jp/crid/1130282272300746112
Marketing and competition : public policy issues and research needs
https://cir.nii.ac.jp/crid/1130282272336289920
Referral infomediaries
https://cir.nii.ac.jp/crid/1130282272345989504
Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?
https://cir.nii.ac.jp/crid/1130282272365461120
Economic consequences of providing quality and customer satisfaction
https://cir.nii.ac.jp/crid/1130282272370261632
Bridging the gap between our knowledge of who" uses coupons and "why" coupons are used : working paper
https://cir.nii.ac.jp/crid/1130282272372011264
Bargain hunting or star gazing? : how consumers choose mutual funds
https://cir.nii.ac.jp/crid/1130282272374217728
Transaction decoupling : the effects of price bundling on the decision to consume
https://cir.nii.ac.jp/crid/1130282272377682944
Learning about markets
https://cir.nii.ac.jp/crid/1130282272378492672
Stochastic models of consumer choice behavior
https://cir.nii.ac.jp/crid/1130282272379770112
HEC symposium on advances in choice theory : cosponsored by the marketing science institute July 7-10, 1998 : graduate school of management. groupe HEC Jouy-en-Josas, France
https://cir.nii.ac.jp/crid/1130282272380709504
Novel product concepts from lead users : segmenting users by experience
https://cir.nii.ac.jp/crid/1130282272411178368
The price elasticity of selective demand : a meta-analysis of sales response models
https://cir.nii.ac.jp/crid/1130282272442937344
Consumer perceptions of product warranties : some preliminary findings among automobile tire purchasers
https://cir.nii.ac.jp/crid/1130282272473304320
The effect of manufacturer advertising on consumer prices : a managerial overview
https://cir.nii.ac.jp/crid/1130282272475025536
Applying attitude research in public policy
https://cir.nii.ac.jp/crid/1130282272491141120
Manufacturer and retailer relationships : replacing power with strategic marketing partnerships
https://cir.nii.ac.jp/crid/1130282272515491328
The effect of manufacturer advertising on retail pricing
https://cir.nii.ac.jp/crid/1130282272524621312
Age classification
https://cir.nii.ac.jp/crid/1130282272539807232
National account management
https://cir.nii.ac.jp/crid/1130282272544607360
Organizational culture and marketing : defining the research agenda
https://cir.nii.ac.jp/crid/1130282272549807232
Comparison advertising : issues and prospects
https://cir.nii.ac.jp/crid/1130282272553312896
Effects of nationality on global strategy in major American, European, and Japanese multinational companies : working paper
https://cir.nii.ac.jp/crid/1130282272555531776
American marketing in the European common market, 1963-1973
https://cir.nii.ac.jp/crid/1130282272561978752
Predicting post-advertisement attitudes
https://cir.nii.ac.jp/crid/1130282272566316928
Central problems in the management of innovation
https://cir.nii.ac.jp/crid/1130282272567186432
User : a scale to Measure use of market research : technical working paper
https://cir.nii.ac.jp/crid/1130282272583691904
Americans' attitudes toward consumerism
https://cir.nii.ac.jp/crid/1130282272592828544
Pretest market models : a critical evaluation
https://cir.nii.ac.jp/crid/1130282272602346240
Manufacturing and distribution supply chain management : alliances and competition
https://cir.nii.ac.jp/crid/1130282272652439424
Industrial market segmentation : a nested approach
https://cir.nii.ac.jp/crid/1130282272658841344
Advertising repetition : a critical review of wear-in and wear-out
https://cir.nii.ac.jp/crid/1130282272667992448
Promoting a product line : managerial implications
https://cir.nii.ac.jp/crid/1130282272684965888
Competitive reactions and modes of comtetitive reasonings : downplaying the unpredictable?
https://cir.nii.ac.jp/crid/1130282272688538496
"Life cycle cost" : consumer information for energy decisions
https://cir.nii.ac.jp/crid/1130282272699701504
Company advertising with a social dimension : working paper
https://cir.nii.ac.jp/crid/1130282272709741568
Viewpoints on the changing consumer goods distribution scene : summary of a Marketing Science Institute Conference, May 19 and 20, 1987
https://cir.nii.ac.jp/crid/1130282272714908672
Marketing metrics
https://cir.nii.ac.jp/crid/1130282272717215360
A niche share approach for assessing brand performance and identifying competitive groups : technical working paper
https://cir.nii.ac.jp/crid/1130282272727123712
Consumer trust, value, and loyalty in relational exchanges
https://cir.nii.ac.jp/crid/1130282272732875776
Managing innovation and new product development
https://cir.nii.ac.jp/crid/1130282272734504576
Brand equity : a perspective on its meaning and measurement
https://cir.nii.ac.jp/crid/1130282272747162368
2001 report summaries collection
https://cir.nii.ac.jp/crid/1130282272765963392
A conceptual framework for understanding e-service quality : implications for future research and managerial practice
https://cir.nii.ac.jp/crid/1130282272768117376
The effects of television clutter : an experimental investigation
https://cir.nii.ac.jp/crid/1130282272768887168
Pricing process as a capability : a case study
https://cir.nii.ac.jp/crid/1130282272770326784
The effects of risk preference, uncertainty, and incentive compensation on salesperson motivation
https://cir.nii.ac.jp/crid/1130282272778446336
Market orientation : antecendents and consequences
https://cir.nii.ac.jp/crid/1130282272784957312
Industrial product policy : managing the existing product line
https://cir.nii.ac.jp/crid/1130282272787525376
Marketing communication and the hierarchy-of-effects
https://cir.nii.ac.jp/crid/1130282272799745920
A review and integration of research on organizational buying behavior : working paper
https://cir.nii.ac.jp/crid/1130282272809746560
Using dominance measures to evaluate brand extensions
https://cir.nii.ac.jp/crid/1130282272810185344
Developing a balanced marketing information system
https://cir.nii.ac.jp/crid/1130282272832796672
Affective and cognitive reactions to advertising
https://cir.nii.ac.jp/crid/1130282272833660032
Variety for sale : mass customization or mass confusion?
https://cir.nii.ac.jp/crid/1130282272838905600
Temporary promotions as a function of trade deals : a descriptive analysis
https://cir.nii.ac.jp/crid/1130282272839711360
Analyzing variations in advertising and promotional expenditures : key correlates in consumer, industrial, and service markets
https://cir.nii.ac.jp/crid/1130282272855798400
Comments on Christian Grönroos' Strategic management and marketing in the service sector
https://cir.nii.ac.jp/crid/1130282272858455168
Incorporating marketing into corporate planning models
https://cir.nii.ac.jp/crid/1130282272860149120
Advertising effects : a taxonomy and review of concepts, methods, and results from the academic literature : working paper
https://cir.nii.ac.jp/crid/1130282272869345408
The feelings mechanism : the impact of feelings on ad-based affect and cognition
https://cir.nii.ac.jp/crid/1130282272889726720
A segmentation model for the targeted marketing of consumer durables : technial working paper
https://cir.nii.ac.jp/crid/1130282272891950464
Choosing what I want versus rejecting what I don't want : an application of decision framing to product option choice decisions
https://cir.nii.ac.jp/crid/1130282272896789120
Factors affecting organizational performance : a five-country comparison
https://cir.nii.ac.jp/crid/1130282272907167232
Channel member response to trade programs
https://cir.nii.ac.jp/crid/1130282272914106368
Measuring the effect of retail store promotions on brand and store substitution
https://cir.nii.ac.jp/crid/1130282272933629440
Influences on children's product requests and mothers' answers : a multivariate analysis of diary data
https://cir.nii.ac.jp/crid/1130282272943610368
Quality and customer service : the critical focus for a firm : A conference summary
https://cir.nii.ac.jp/crid/1130282272979240704
Marketing communications strategies today and tomorrow : intergration, allocation, and interactive technologies : conference summary : Royal Sonesta Hotel, MA, March 24-25, 1994
https://cir.nii.ac.jp/crid/1130282273001004416
Nutrition and the American consumer : a survey of interest groups
https://cir.nii.ac.jp/crid/1130282273002710144
Communications spending decisions for industrial products : a literature review
https://cir.nii.ac.jp/crid/1130282273021818112
A PL1 program for trade-off analysis
https://cir.nii.ac.jp/crid/1130282273038304128
Measuring social values : a multi-item adaptation to the list of values (MILOV) : working paper
https://cir.nii.ac.jp/crid/1130282273062239872
Management applications of retail image research
https://cir.nii.ac.jp/crid/1130282273091970688
The long-term impact of promotion and advertising on consumer brand choice : working paper
https://cir.nii.ac.jp/crid/1130282273095079552
Managerial aspects of market structure analysis and market maps
https://cir.nii.ac.jp/crid/1130282273125432448
Business strategic orientation, information systems strategic orientation, and strategic alignment : working paper
https://cir.nii.ac.jp/crid/1130282273132896768
Measuring consumer willingness to pay at the point of purchase
https://cir.nii.ac.jp/crid/1130282273153380096
Truth in concentration in the land of 80/20 laws
https://cir.nii.ac.jp/crid/1130282273154155776
Comparative product information and its interaction with brand name and product type
https://cir.nii.ac.jp/crid/1130282273164099712
Factor analysis : limitations and alternatives
https://cir.nii.ac.jp/crid/1130282273164108160
Measuring consumer perceptions of brand quality with scanner data : implications for brand equity
https://cir.nii.ac.jp/crid/1130282273168467200
Does market orientation matter for small firms? : working paper
https://cir.nii.ac.jp/crid/1130282273178497536
Exploring the usefulness of brain waves as measures of advertising response . Eeg activity reflects the content of commercials
https://cir.nii.ac.jp/crid/1130282273194556288
Measuring young children's preferences : the use of behaviorally anchored rating scales
https://cir.nii.ac.jp/crid/1130282273199397504
Effective sales promotion lessons for today : a review of twenty years of Marketing Science Institute-sponsored research
https://cir.nii.ac.jp/crid/1130282273225887104
Socially responsible organizational buying
https://cir.nii.ac.jp/crid/1130282273235950720
Managing customer-initiated contacts with manufacturers : the impact on share of category requirements and word-of-mouth behaivior
https://cir.nii.ac.jp/crid/1130282273237801088
A brand-switching model with implications for marketing strategies
https://cir.nii.ac.jp/crid/1130282273238095488
The effect of R&D-manufacturing-marketing integration on new product performance in Japanese and U.S. firms : a contingency perspective : working paper
https://cir.nii.ac.jp/crid/1130282273239024512
A product-market-based measure of brand equity
https://cir.nii.ac.jp/crid/1130282273245600896
Measuring simple preferences : an approach to blind, forced-choice product testing
https://cir.nii.ac.jp/crid/1130282273282036864
Children's purchase requests and parental responses : results from a diary study
https://cir.nii.ac.jp/crid/1130282273316040448
A knowledge-based approach for screening product innovations
https://cir.nii.ac.jp/crid/1130282273332575104
Related Material (URI): https://ci.nii.ac.jp/ncid/BA07416951#entity
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA07416951 : BA07416951