Cases in promotional strategy Rev. ed

Cases in promotional strategy

Rev. ed

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Material Type: 図書
ISBN: 0256031002
Title: Cases in promotional strategy
Author/Editor: James F. Engel, W. Wayne Talarzyk
Edition: Rev. ed
Author Heading: Engel, James F.
https://ci.nii.ac.jp/author/DA00347212
Talarzyk, W. Wayne
https://ci.nii.ac.jp/author/DA01451264
Publication, Distribution, etc.: R.D. Irwin
Publication Date: 1984
Publication Date (W3CDTF): 1984
Size: 23 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Marketing -- Case studies
Advertising -- Case studies
LCC: HF5415
Target Audience: 一般
Note (General): Includes index
Related Material: The Irwin series in marketing
https://cir.nii.ac.jp/crid/1130000793947549440
Related Material (URI): https://ci.nii.ac.jp/ncid/BA00929925#entity
https://lccn.loc.gov/83081767
Periodical Title: The Irwin series in marketing
https://cir.nii.ac.jp/crid/1130000793947549440
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA00929925 : BA00929925
LC Control Number: 83081767
https://lccn.loc.gov/83081767