Advertising communications & promotion management 2nd ed., international ed

Advertising communications & promotion management

2nd ed., international ed

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Material Type: 図書
ISBN: 0071155147
Title: Advertising communications & promotion management
Author/Editor: John R. Rossiter, Larry Percy
Edition: 2nd ed., international ed
Author Heading: Rossiter, John R.
https://ci.nii.ac.jp/author/DA02036224
Percy, Larry
https://ci.nii.ac.jp/author/DA02036235
Publication, Distribution, etc.: McGraw-Hill
Publication Date: 1998
Publication Date (W3CDTF): 1998
Size: 26 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Advertising
Communication in marketing
Sales promotion
LCC: HF5821
Target Audience: 一般
Note (General): Includes bibliographical references and indexes
Related Material: McGraw-Hill series in marketing
https://cir.nii.ac.jp/crid/1130282273220631424
Related Material (URI): https://ci.nii.ac.jp/ncid/BA38449456#entity
Periodical Title: McGraw-Hill series in marketing
https://cir.nii.ac.jp/crid/1130282273220631424
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA38449456 : BA38449456