The irrational consumer : applying behavioural economics to your business strategy

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Material Type: 図書
ISBN: 9781472413444
Title: The irrational consumer : applying behavioural economics to your business strategy
Author/Editor: Enrico Trevisan ; [translated by John Paul Wilson]
Author Heading: Trevisan, Enrico
Publication, Distribution, etc.: Gower
Publication Date: c2013
Publication Date (W3CDTF): 2013
Size: 24 cm
Place of Publication (Country Code): uk
Text Language Code: en
Subject Heading: Consumer behavior
Economics -- Psychological aspects
LCC: HF5415.32
Target Audience: 一般
Note (General): Bibliography: p. [123]-130
Includes index
Related Material (URI): https://ci.nii.ac.jp/ncid/BB13762309#entity
https://lccn.loc.gov/2013010233
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB13762309 : BB13762309
LC Control Number: 2013010233
https://lccn.loc.gov/2013010233