Consumer-brand relationships : theory and practice : hbk : pbk

Consumer-brand relationships : theory and practice : hbk

Author: edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin ; [foreword by Kevin Lane Keller]

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Material Type: 図書
ISBN: 9780415783033
9780415783132
Title: Consumer-brand relationships : theory and practice
Volume: : hbk
: pbk
Author/Editor: edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin ; [foreword by Kevin Lane Keller]
Author Heading: Fournier, Susan
Breazeale, Michael
Fetscherin, Marc
https://ci.nii.ac.jp/author/DA17388644
Keller, Kevin Lane
https://ci.nii.ac.jp/author/DA05951983
Publication, Distribution, etc.: Routledge
Publication Date: 2012
Publication Date (W3CDTF): 2012
Size: 24 cm
Place of Publication (Country Code): uk
Text Language Code: en
Subject Heading: Brand name products
Customer relations
Target Audience: 一般
Note (General): Includes bibliographical references and indexes
Related Material (URI): https://ci.nii.ac.jp/ncid/BB08850407#entity
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB08850407 : BB08850407