Advertising & promotion management : a manager's guide to theory & practice Reprint ed

Advertising & promotion management : a manager's guide to theory & practice

Reprint ed

Author: Paul W. Farris & John A. Quelch ; with contributions from F. Beaven Ennis, Hollace M. Pfau, Robert Turner

Notes on use

Note (General)：: Reprint. Originally published: Radnor, Pa. : Chilton, c1983Includes bibliographical references and index

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Material Type: 図書
ISBN: 0894642383
Title: Advertising & promotion management : a manager's guide to theory & practice
Author/Editor: Paul W. Farris & John A. Quelch ; with contributions from F. Beaven Ennis, Hollace M. Pfau, Robert Turner
Edition: Reprint ed
Author Heading: Farris, Paul
Quelch, John A.
Publication, Distribution, etc.: R.E. Krieger Pub. Co.
Publication Date: 1987
Publication Date (W3CDTF): 1987
Size: 24 cm
Alternative Title: Advertising and promotion management
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Advertising
Sales promotion
LCC: HF5821
Target Audience: 一般
Note (General): Reprint. Originally published: Radnor, Pa. : Chilton, c1983
Includes bibliographical references and index
Related Material (URI): https://ci.nii.ac.jp/ncid/BA0656351X#entity
https://lccn.loc.gov/87015902
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA0656351X : BA0656351X
LC Control Number: 87015902
https://lccn.loc.gov/87015902