Shopper marketing : how to increase purchase decisions at the point of sale 2nd ed

Shopper marketing : how to increase purchase decisions at the point of sale

2nd ed

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Material Type: 図書
ISBN: 9780749464714
Title: Shopper marketing : how to increase purchase decisions at the point of sale
Author/Editor: editors: Markus Ståhlberg & Ville Maila
Edition: 2nd ed
Author Heading: Ståhlberg, Markus
Maila, Ville
Publication, Distribution, etc.: Kogan Page
Publication Date: 2012
Publication Date (W3CDTF): 2012
Size: 25 cm
Place of Publication (Country Code): uk
Text Language Code: en
Subject Heading: Advertising, Point-of-sale
Marketing
Consumers -- Decision making
Shopping -- Decision making
LCC: HF5828
Target Audience: 一般
Note (General): Includes index
Related Material (URI): https://ci.nii.ac.jp/ncid/BB09449766#entity
https://lccn.loc.gov/2011031264
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB09449766 : BB09449766
LC Control Number: 2011031264
https://lccn.loc.gov/2011031264