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Technical report

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図書
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Marketing Science Institute
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Marketing Science Institute
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Paper
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Table of Contents

  • An entropy model of brand purchase behavior

  • Ford tractor division : development of a PDA project evaluation tool

  • Profitability and market structure : an analysis of major manufacturers of non-durable consumer products

  • Estimating dynamic effects of market communications expenditures

  • A note on the Spaeth-Guthery multidimensional scaling analysis of synthetic data

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Paper

Material Type
図書
Author/Editor
Marketing Science Institute
Publication, Distribution, etc.
Place of Publication (Country Code)
us
Text Language Code
en
Target Audience
一般
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国立情報学研究所 : CiNii Research