Services marketing in Asia : managing people, technology and strategy

Notes on use

Note (General)：: Based on: Services marketing / Christopher H. Lovelock. 4th ed. 2001Includes bibliographical references and index

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Material Type: 図書
ISBN: 0130605662
Title: Services marketing in Asia : managing people, technology and strategy
Author/Editor: Christopher Lovelock, Jochen Wirtz, Hean Tat Keh
Author Heading: Lovelock, Christopher H.
https://ci.nii.ac.jp/author/DA03020525
Wirtz, Jochen
Keh, Hean Tat
Publication, Distribution, etc.: Prentice Hall
Publication Date: 2002
Publication Date (W3CDTF): 2002
Size: 24 cm
Place of Publication (Country Code): si
Text Language Code: en
Subject Heading: Service industries -- Asia -- Marketing
Professions -- Asia -- Marketing
LCC: HD9987.A2
Target Audience: 一般
Note (General): Based on: Services marketing / Christopher H. Lovelock. 4th ed. 2001
Includes bibliographical references and index
Related Material (URI): https://ci.nii.ac.jp/ncid/BA79351614#entity
https://lccn.loc.gov/2001412808
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA79351614 : BA79351614
LC Control Number: 2001412808
https://lccn.loc.gov/2001412808