Marketing management : text and cases : hbk : pbk

Marketing management : text and cases : hbk

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Material Type: 図書
ISBN: 1557866945
1557866953
Title: Marketing management : text and cases
Volume: : hbk
: pbk
Author/Editor: Michael R. Czinkota, Masaaki Kotabe, David Mercer
Author Heading: Czinkota, Michael R.
https://ci.nii.ac.jp/author/DA00647850
Kotabe, Masaaki
https://ci.nii.ac.jp/author/DA06892471
Mercer, David
https://ci.nii.ac.jp/author/DA01795489
Publication, Distribution, etc.: Blackwell
Publication Date: 1997
Publication Date (W3CDTF): 1997
Size: 24 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Marketing -- Management
Marketing -- Management -- Case studies
LCC: HF5415.13
Target Audience: 一般
Note (General): Includes indexes
Related Material (URI): https://ci.nii.ac.jp/ncid/BA29454637#entity
https://lccn.loc.gov/96013658
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA29454637 : BA29454637
LC Control Number: 96013658
https://lccn.loc.gov/96013658