Managing service firms : the power of managerial marketing : hbk

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Material Type: 図書
ISBN: 9780415473262
Title: Managing service firms : the power of managerial marketing
Volume: : hbk
Author/Editor: Per Skålén
Author Heading: Skålén, Per
https://ci.nii.ac.jp/author/DA17902249
Publication, Distribution, etc.: Routledge
Publication Date: 2010
Publication Date (W3CDTF): 2010
Size: 24 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Service industries
Marketing -- Management
LCC: HD9980.5
Target Audience: 一般
Note (General): Bibliography: p. [169]-179
Related Material: Routledge interpretive marketing research series
https://cir.nii.ac.jp/crid/1130000796085315712
Related Material (URI): https://ci.nii.ac.jp/ncid/BB04555154#entity
https://lccn.loc.gov/2009040648
Periodical Title: Routledge interpretive marketing research series
https://cir.nii.ac.jp/crid/1130000796085315712
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB04555154 : BB04555154
LC Control Number: 2009040648
https://lccn.loc.gov/2009040648