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図書

Marketing management and strategy : marketing engineering applications

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Marketing management and strategy : marketing engineering applications

Material type
図書
Author
Gary L. Lilien, Arvind Rangaswamy
Publisher
Addison-Wesley
Publication date
c1999
Material Format
Paper
Capacity, size, etc.
26 cm.
NDC
-
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Notes on use

Note (General):

Includes bibliographical references and indexIncludes selections from the authors' Marketing engineeringCD-ROM labelled "Version MM1.1" attached to in...

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Paper

Material Type
図書
ISBN
0321046412
Author/Editor
Gary L. Lilien, Arvind Rangaswamy
Publication, Distribution, etc.
Publication Date
c1999
Publication Date (W3CDTF)
1999
Size
26 cm.
Place of Publication (Country Code)
us