Introducing marketing Revised and expanded ed.

Introducing marketing

Revised and expanded ed.

Notes on use

Note (General)：: Previous ed.: published as 'Introduction to marketing : the Cranfield approach / by Martin Christopher, Gordon Wills and David Walters. Bradford : MCB...

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Material Type: 図書
ISBN: 0330260863
Title: Introducing marketing
Author/Editor: Martin Christopher, Malcolm McDonald and Gordon Wills
Edition: Revised and expanded ed.
Author Heading: Christopher, Martin
https://ci.nii.ac.jp/author/DA02706305
McDonald, Malcolm
https://ci.nii.ac.jp/author/DA02706338
Wills, Gordon
https://ci.nii.ac.jp/author/DA03167589
Publication, Distribution, etc.: Pan Books
Publication Date: 1980
Publication Date (W3CDTF): 1980
Size: 18 cm
Alternative Title: Introduction to marketing
Place of Publication (Country Code): uk
Text Language Code: en
Subject Heading: Marketing
Marketing
UDC: 658.8
LCC: HF5415
Target Audience: 一般
Note (General): Previous ed.: published as 'Introduction to marketing : the Cranfield approach / by Martin Christopher, Gordon Wills and David Walters. Bradford : MCB, 1976
Bibliography- Includes index
Related Material (URI): https://ci.nii.ac.jp/ncid/BA25426301#entity
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA25426301 : BA25426301