Evaluating public relations : a best practice guide to public relations planning, research and evaluation 2nd ed

Evaluating public relations : a best practice guide to public relations planning, research and evaluation

2nd ed

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Note (General)：: Includes bibliographical references (p. [244]-250) and index

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Material Type: 図書
ISBN: 9780749449797
Title: Evaluating public relations : a best practice guide to public relations planning, research and evaluation
Author/Editor: Tom Watson and Paul Noble
Edition: 2nd ed
Author Heading: Watson, Tom
https://ci.nii.ac.jp/author/DA16069538
Noble, Paul
Publication, Distribution, etc.: Kogan Page
Publication Date: 2007
Publication Date (W3CDTF): 2007
Size: 24 cm
Place of Publication (Country Code): uk
Text Language Code: en
Subject Heading: Public relations -- Evaluation
Public relations -- Evaluation -- Case studies
LCC: HD59
Target Audience: 一般
Note (General): Includes bibliographical references (p. [244]-250) and index
Related Material: PR in practice series
https://cir.nii.ac.jp/crid/1130282270242723072
Related Material (URI): https://ci.nii.ac.jp/ncid/BA88834299#entity
https://lccn.loc.gov/2007026140
Periodical Title: PR in practice series
https://cir.nii.ac.jp/crid/1130282270242723072
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA88834299 : BA88834299
LC Control Number: 2007026140
https://lccn.loc.gov/2007026140